Public Relations & Social Marketing Insight

MMost popular consumer drones are affordable quadcopters robust enough to fly outdoors and snap photos or video. But they don’t work very well inside buildings. The startup Zero Zero Robotics is coming out of stealth mode to announce its first product, Hover Camera, a small drone specifically designed with no exposed propellers to safely shoot footage indoors.

Hover does exactly what it sounds like: Turn it on and it hovers in midair wherever you leave it. Hover is more a flying camera than a joyriding drone, and the controls on its paired smartphone app are for delicately repositioning it, not zooming to atrial heights. But the real breakthrough feature is its sophisticated AI programming that not only keeps the platform exceedingly leve, it uses face and body recognition to lock on to a subject and slowly follow them around autonomously.

"We had a few design goals in mind: Create a personal flying camera that’s portable and very safe, but also super easy to use for everyone," says the CEO and founder of Zero Zero Robotics, Meng Qiu Wang. "Most of the drones on the market fall short in these three aspects. We wanted to up the game to the next level...."