Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Google Chrome for Marketers: 10 Setup Tips, 20+ Extensions You Need to Know | Zapier

Google Chrome for Marketers: 10 Setup Tips, 20+ Extensions You Need to Know | Zapier | Public Relations & Social Marketing Insight | Scoop.it

I've been on the hunt for the best Chrome setup for my content marketing role. No longer do I care about the optimal configurations for my desktop, I want to know how I can make the most of the app where I spend 98 percent of my workday: my web browser.


The following tutorial shares the Chrome settings, features and extensions that I've come to rely on as a marketer at one time or another. It will teach you not only how to begin to make the most of Chrome itself, but introduce you to more than a two-dozen add-ons that will add efficiency to your everyday marketing efforts....

Jeff Domansky's insight:

Danny Schreiber shares a terrific social media tools overview, in-depth analysis and suggestions for tools that can help you work at optimum efficiency. It's a very impressive resource. Absolutely recommend it. 10/10

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8 Free Bootstrapping Business Tools

8 Free Bootstrapping Business Tools | Public Relations & Social Marketing Insight | Scoop.it

Free stuff is great. Free stuff that helps your business is awesome. While there are many free business apps screaming for you to play with them, I’m going to focus on 8 of my favorites.Here are 8 free online services that a small business can use to make life a little less complicated

Jeff Domansky's insight:

Really useful social business tools.

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Marketing Skills: 7 Reasons Marketing Teams Need Technology Training

Marketing Skills: 7 Reasons Marketing Teams Need Technology Training | Public Relations & Social Marketing Insight | Scoop.it

Do you write content that doesn’t appear on the first page of Google after you publish?


Do you spend too much time finding and sharing content and feel results could be better?


Do they know all the tools and technical aspects that are now important (Hint: Subscribe to this site!!)?


The role of the marketer is continuing to change and having some technology skills is a distinct advantage. Nobody expects you to have a computer science degree but there are technology skills that are useful!


Here are 7 signs you need to spend more time on the technical aspects to your job (assuming you don’t have someone else to do it for you!)...

Jeff Domansky's insight:

Superb advice from the always reliable @IanCleary.

Janine Lloyd's curator insight, September 26, 2013 7:41 AM

 

More collaboration between IT and Marketing is taking place. Marketing people and business heads today require a broad strategic understanding of both marketing and technology! IBM projects that by 2017, CMOs will spend more on IT than CIOs, and the CMO role will overlap significantly with that of the CTO or CIO. Also Big data and the decisions you can make out of it have become critical to the business.

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Social Media Tools in Beta - Q2 2013 | Ian Cleary

Social Media Tools in Beta - Q2 2013 |  Ian Cleary | Public Relations & Social Marketing Insight | Scoop.it

A selection of Social Media Tools that are currently in beta that will be coming your way soon. Have a read and sign up for their beta programme! Do you want to know about the latest social media tools that are in beta but haven’t hit the streets yet? Every week we are contacted by passionate entrepreneurs all around world that have social media tools that they want to get the word out about. So each quarter we do a report on tools that look promising that are in beta. So here’s some interesting ones worth taking a look at. Note: They are still at beta stage so too early to do a full review but at least you’ll get a taste for what’s coming!...

Jeff Domansky's insight:

When it comes to cool new tools, who's on first?

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Are Marketers Facing A Technology Gap?

Are Marketers Facing A Technology Gap? | Public Relations & Social Marketing Insight | Scoop.it

Are marketers facing a technology gap, or is there a gap in their ability and willingness to adapt to available software?


A recent study by Econsultancy and Adobe Quarterly Digital Intelligence Briefing, attempts to show that we — marketers — are facing a technology gap. This gap is making it especially hard for consultants and agencies to successfully monitor, manage and implement integrated marketing campaigns.


After reading the study I was able to make several correlations with the “technology gap” and our own experiences as a small marketing agency....

Jeff Domansky's insight:

Brooke Ballard shares her agency's challenge with technology and we can all relate!

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7 Tools That Will Change the Way You Do Business Forever

7 Tools That Will Change the Way You Do Business Forever | Public Relations & Social Marketing Insight | Scoop.it

The best part about doing business today is that this era rocks. Now is simply the best time for you to start a business – not so much because of the state of economy, or for the fantasy that almost everyone seems to have enough disposable income to buy what you have to sell.


It’s because technology is at its best right now and every entrepreneur – no matter how small the business is – can look and feel just as big as any of the business behemoths out there.


Given the quantum of information available and the incredible power of the medium that the Internet is, you’ve got to spend a lot of time just to come up with excuses for not using what you have at your disposal. If you are looking for some really awesome tools for your business, here’s a list you could bookmark:...

Jeff Domansky's insight:

I use many of these tools personally and they're essential for every organizer or online enterprise.

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From The Founders of .Co, Pop.Co Is A Fast, Simple Way To Launch Businesses Online | TechCrunch

From The Founders of .Co, Pop.Co Is A Fast, Simple Way To Launch Businesses Online | TechCrunch | Public Relations & Social Marketing Insight | Scoop.it

The company behind the .co domain has been working to associate .co websites with startups and innovation. Now its founders are trying to make it as easy as possible to start a business online with a new company called Pop.co.


thisBasically, Pop.co is a bundle of online services that should remove any barrier between coming up with a cool idea and building a web presence around that idea. This approach is particularly important in a future where entrepreneurs run “three or four micro-businesses at a time, easy come, easy go, and you don’t have to keep the domain forever,” said CTO Tom Lackner — he suggested you should even be able to set all this up from your smartphone.


Lackner and CEO Juan Diego Calle gave me a quick demo of Pop.co. You just pick the .co address that you’re interested in (assuming it’s available, and if it’s not, Pop.co will suggest alternatives), then the company automatically claims it for you, and you can either use Pop.co’s simple web page editor to create the page with just a little bit of typing, or use its simple DNS editor to point the website to a page you’ve created on another service like LaunchRock or Barley....

Jeff Domansky's insight:

This tool may be exactly what the doctor ordered for your new online business launch. Regardless, you have to admire the patient.

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