Public Relations & Social Marketing Insight

Marketers have access to a lot of digital tools these days. Here's a list of the top tools to use for marketing automation, digital asset management, social media and more.

As the marketer’s role becomes more data-driven and analytical, they need to master a new set of tools.According to a 2014 survey conducted by the Economist, CMOs said marketing operations, technology, and data analysis were some of the top areas where their organizations need expertise. One CMO told the Economist, “when we hire, we look for people with digital capabilities, who can do things like run a marketing automation platform, a data analytics function, or execute and listen to multiple social media properties.”

Marketers have access to more digital tools than we could possibly list. We’ve targeted some of the most popular tools for automation, analytics,digital asset management, social media management, and other digital technologies modern marketers need to get the job done....

Is your business using Instagram?

Do you need better tools?

Many marketers haven’t adopted Instagram because it doesn’t offer the right tools to help them use it effectively.

Here are five Instagram tools to help you become more efficient with Instagram....

...No matter where you are, it’s imperative that you connect with both your customers and employees on the go. To provide excellent customer service, put quality behind your brand, and demonstrate that you are with your customer every step of the way, you and your employees have to connect with them on nearly every level. Local marketing,social media, and content are just a few of the channels you can optimize with tools to stay connected.

In this post, we’ve gathered the top 20 social tools that keep your team alert and on task.

Jelly is a new way to search with pictures and people from your social networks. It's also people helping each other—something that's both meaningful and fun.

Humanity is connected like never before. In fact, recent white papers have concluded that the proverbial “six degrees of separation” is now down to four because of social networking and mobile phones. It’s not hard to imagine that the true promise of a connected society is people helping each other.

Using Jelly is kinda like using a conventional search engine in that you ask it stuff and it returns answers. But, that’s where the similarities end. Albert Einstein famously said, “Information is not knowledge.” Knowledge is the practical application of information from real human experience.

Jelly changes how we find answers because it uses pictures and people in our social networks. It turns out that getting answers from people is very different from retrieving information with algorithms. Also, it has the added benefit of being fun. Here are the three key features of Jelly....

Thanks to TinyLetter and the demise of Google Reader we're all emailing like it's 1999...

...TinyLetter is to MailChimp what Tumblr is to WordPress: It's newsletters for dummies. "I think my mom could use TinyLetter," claims Kiefer Lee. Unlike MailChimp, which caters to businesses and offers all sorts of testing and analytics features, TinyLetter provides just the basics. Writing a message is just like writing an email in Gmail, meaning the process takes only as long as crafting the body text.

Getting people to subscribe to letters is just as easy. TinyLetter provides an embed code for those who want to put a box on their website. Or interested readers can head straight to a letter's TinyLetters landing page, which consists of a short description, a place to subscribe, and a link to previous messages, all against one big, bold, and beautiful image.

Oh, and unlike MailChimp, it's free. The service does have a limit on subscribers to a given newsletter, but the company works with very popular mailers on that....