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Marketers have access to a lot of digital tools these days. Here's a list of the top tools to use for marketing automation, digital asset management, social media and more.
As the marketer’s role becomes more data-driven and analytical, they need to master a new set of tools.According to a 2014 survey conducted by the Economist, CMOs said marketing operations, technology, and data analysis were some of the top areas where their organizations need expertise. One CMO told the Economist, “when we hire, we look for people with digital capabilities, who can do things like run a marketing automation platform, a data analytics function, or execute and listen to multiple social media properties.”
Marketers have access to more digital tools than we could possibly list. We’ve targeted some of the most popular tools for automation, analytics,digital asset management, social media management, and other digital technologies modern marketers need to get the job done....
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