Public Relations & Social Marketing Insight

Robin Good writes:

Stencil is a web app (formerly known as Shareasimage) which makes it as easy as possible the creation of visual posts, picture quotes, visual promos and and ads for your website or your social media.

The tool allows you to tap into over 600,000 images and 200,000 clip art icons, plus it provides over 40 ready-made design templates that you can fully edit and personalize.

Each and every layout can be easily exported to one of 34 pre-set social media layouts perfectly respecting ideal image and sizes for different platforms. A dedicated Chrome browser extension allows you to easily select any text on a page and to instantly transform it into a visual post to publish.

Free version available (max 10 images per month). Paid version: $9/month. Unlimited images. 

My comment: Born out of one of my favorite tool for creating visual posts (Shareasimage), I have only positive words to describe Stencil. Easy, immediate, simple and truly cost-effective.  

Try it out now: http://getstencil.com...

Content promotion takes a lot of time.

In many cases, it takes longer than it does to create the content itself.

This means efficiency is key.

And to achieve efficiency, as well as consistent results from your promotion efforts, you need tools.

Tools help automate boring, repetitive tasks and give you insight into the relevant data by helping you analyze it.

Tools are what this post is all about.

I’ve put together a list of 15 tools that can help you promote content more effectively....

As I share my screen with my students to show everything practically, so in one class one of my students pointed my browser extensions and requested to explain each and every extension. Although I explained to them in the class, but that sharing was limited to only handful of people.

So today I decided to share all the extensions with you.These extensions can give you more flexibility to do research, check SEO, add productivity, and too many other things....

willIn past posts on social media and content strategy I’ve always included a section called something along the lines of “measure, iterate, & repeat”. This essential step in content strategy is where you take time to reflect on your content’s performance, make data driven changes to your existing strategy, and try again. All of which is pretty hard to do if you don’t have some way of measuring your efforts.

That’s where social media analytics tools come in. They allow you to make informed decisions about your content strategy and (ideally) improve with each round of iteration. Which is why in today’s post I’ll be providing an overview of a wide variety of social media analytics tools WordPress users may wish to integrate into their overall content strategy efforts. Beginning with some of the best free social media analytics tools available....

More engagement with every image you create.

Perfect for creating social media posts, ad graphics, content marketing visuals, email images & more!

89% More Favorites (Source: Buffer)

150% More Retweets (Source: Buffer)

84% More Clicks (Source: Kiss Metrics)

Create images faster & easier than ever before. Pick a background. Add some text. No biggie....

Pagelines Platform 5 is a free WordPress plugin which allows you to edit any WP-powered website theme without the need to edit code. In addition Platform 5 makes it easy to drop in sections of pre-coded design with a single-click.Free version provides access to 65% of the available features.

Pricing info: https://www.pagelines.com/pricing/ ($99/year)

My comment: Powerful solution for anyone publishing a website with WordPress and needing to customize and edit specific sections with unique features, content blocks and without needing to rely on a webmaster. Download it now: https://www.pagelines.com/platform/

Landscape is a powerful image resizing tool designed to help social media marketers, content creators and business owners develop a standout presence in an increasingly visual social world.

Our tool offers social media professionals an efficient way to produce multiple image sizes optimized for social media profiles, messages and campaigns - ultimately giving them more time to focus on what matters most: fostering engagement and authentic conversations through social.

Our technology and method

Using NLP (natural language processing) to turn text into data, we extract reported speech (the things people say) from the text of online news, along with the associated metadata (things like: the name of the speaker and where they work). We use this data in a variety of ways: for our article ranking, when we manage churnalism (lots of news sources use the same info), and when we display the quotes themselves to create an at-a-glance version of the news.

Why do we focus on quotes

Because we're convinced that a valuable news experience is one that includes a variety of points of view - so more quotes means more value. At Trooclick, we understand that news is the same as anything else you might invest time or money in: it should be a good value....

Every blogger will tell you that he or she has a collection of excellent tools that help them create outstanding content. Even more important, these tools are so good and easy to use that they save bloggers significant amounts of time in their content creation efforts.

It’s not a surprise that awesome content attracts more readers and boosts your blogging success. The simple rule is this: To produce the best materials you need to use the best tools.

Nevertheless, some bloggers remind me of Gollum with his “precious” – they don’t want to share their tools with others! I’m no Gollum, so I’m happy to recommend the tools I use on a daily basis to create high-impact blog content....