Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Write Better Headlines: Free Headline Analyzer from CoSchedule

Write Better Headlines: Free Headline Analyzer from CoSchedule | Public Relations & Social Marketing Insight | Scoop.it

Some headline types get more traction than others for social shares, traffic, and search engine ranking. The headline analyzer helps you understand your headline types to capitalize on this research.


List, “how to”, and question headlines typically see the strongest results for click-throughs. The headline analyzer shows you this and lets you know when you can improve a generic headline....

Jeff Domansky's insight:

Use this free headline analyzer to write awesome headlines for blog posts and email subject lines that drive social shares, traffic, and SEO value.

rodrick rajive lal's curator insight, September 15, 2016 3:58 AM
I keep telling them that the longer the headline, the weaker the traction! It goes withought saying that headlines should be short, simple, crisp and yet hard hitting!
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13 New Tools to Outsource Your Content Creation in 2016 - Jeffbullas's Blog

13 New Tools to Outsource Your Content Creation in 2016 - Jeffbullas's Blog | Public Relations & Social Marketing Insight | Scoop.it

Employ someone and you have to consider salary, workspace, and equipment; not to mention benefits like medical care and paid vacation time.

Conversely, freelancers are only paid for the work they do.

This is generally (though not always) more cost-effective than taking on someone in-house, and allows you to increase or decrease their workload as needed.

This makes outsourcing extremely flexible, which is a huge win for small businesses.

But don’t get too excited just yet… there’s a hard part: actually finding great freelancers and managing them effectively.

Thankfully there’s plenty of tools designed to help you do just that (and many more being released all the time).

Let’s take a look at some of the more recent additions to the market that can help you to outsource and manage your content creation in 2016...

Jeff Domansky's insight:

Here are some surprising tools to help you manage your content creation inside and outside.

Xtel's curator insight, April 18, 2016 2:51 AM
Labour market is changing very fast. 
Finding on the (e) market tools enabling to manage outsourcing in a flexible way is the sign....
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10 Tools For Discovering Content Your Followers Will Love To Share

10 Tools For Discovering Content Your Followers Will Love To Share | Public Relations & Social Marketing Insight | Scoop.it

Compelling content will attract the right people to you, allowing you to build an audience of current and potential customers. More than that, posting great content on social is the the first step to higher engagement rates and a larger audience.

The question is, how do you find amazing content to share? Well your own awesome stuff is a great start, but if you live by the 80/20 rule, you might need to look at other sources as well. And for this, you’ll need a system that is time saving and easy to include to your daily routine.

Let’s take a look at some of the top tools that guarantee to save you time in curating the right content for social....

Jeff Domansky's insight:

Curating content? Here's a list of 10 popular tools you can use to discover new content.

Jeff Domansky's curator insight, March 18, 2016 2:13 AM

Curating content? Here's a list of 10 popular tools you can use to discover new content.

Andrea Rossi's curator insight, March 18, 2016 2:34 AM

Curating content? Here's a list of 10 popular tools you can use to discover new content.

Dielle Web e Grafica's curator insight, March 18, 2016 10:22 AM

Curating content? Here's a list of 10 popular tools you can use to discover new content.

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11 Essential Content Creation Tools Pro Bloggers Use Daily | Blogelina

11 Essential Content Creation Tools Pro Bloggers Use Daily | Blogelina | Public Relations & Social Marketing Insight | Scoop.it

Every blogger will tell you that he or she has a collection of excellent tools that help them create outstanding content. Even more important, these tools are so good and easy to use that they save bloggers significant amounts of time in their content creation efforts.

It’s not a surprise that awesome content attracts more readers and boosts your blogging success. The simple rule is this: To produce the best materials you need to use the best tools.

Nevertheless, some bloggers remind me of Gollum with his “precious” – they don’t want to share their tools with others! I’m no Gollum, so I’m happy to recommend the tools I use on a daily basis to create high-impact blog content....

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21 Must-Have Social Media Tools for Brainy Marketers (like You?)

21 Must-Have Social Media Tools for Brainy Marketers (like You?) | Public Relations & Social Marketing Insight | Scoop.it

Value your time online?


Of course you do!


And getting your time back is more important than ever.


If you’re on social media (and you are because you’re reading this) -- you know that keeping up can be exhausting.


The good news? Having the right tools can make your life easier.


Fortunately, there are dozens of cool tools, and most are aimed at earning time back in your day.


Here’s 21 of my favorite social media tools that every marketer needs in alphabetical order....

Jeff Domansky's insight:

Getting bogged down in time-consuming social media tasks? We know how you feel! Here's 21 must-have social media tools to optimize your time as a marketer.

Jeff Domansky's curator insight, September 18, 2015 2:58 AM

Getting bogged down in time-consuming social media tasks? We know how you feel! Here's 21 must-have social media tools to optimize your time as a marketer.

Muriel Macgeorge's curator insight, September 20, 2015 3:21 PM

21 great tools to get more value for your time on social media. 

Mike Allen's curator insight, September 24, 2015 9:32 AM

READ THIS!

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Content Marketing Tools A to Z You Can Use in 2015 and Beyond

Content Marketing Tools A to Z You Can Use in 2015 and Beyond | Public Relations & Social Marketing Insight | Scoop.it

Wisdom of the Crowd – I’ve published lists of content marketing tools here in the past but these sorts of resources warrant regular updates. In addition to the near-daily pitches I receive and my own research, I reached out to my network on Facebook for new content marketing tool suggestions.


The result? An A to Z list (and then some, 45 tools in all) of new and many not so new but highly useful content marketing tools to help you solve content planning, creation, promotion and measurement challenges.  This is by no means a comprehensive list but it is a collection of the content marketing software companies that are top of mind amongst my own social network....

Jeff Domansky's insight:

Lee Odden shares 45 excellent content marketing tools. You're bound to discover a few new ones. Recommended reading. 9/10

Yukitoshi Fujimoto's curator insight, April 10, 2015 3:36 AM

コンテント・マーケティングは、けっこう幅の広い概念。記事ではコンテント・プランニング、コンテント・リサーチ、コンテント制作、コンテント・キュレーション等々、カテゴリーがあげられ、それらに関するツールがABC順に45も紹介されています(ここで使用しているScoop it!も入っています)。
ABC順よりも、カテゴリーごとにまとまっていたほうが便利のような気がしますが、カテゴリーでは分かちがたいものもありますからね。(F)

Pau Punseti's curator insight, April 14, 2015 9:50 AM

Diferents eines de la A a la Z que es poden utilitzar per millor la visibilitat del teu negoci a internet

Charles Mungai's curator insight, August 10, 2015 6:08 AM

Lee Odden shares 45 excellent content marketing tools. You're bound to discover a few new ones. Recommended reading. 9/10

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8 Super-Simple Tools You Can Use to Create Better Content 

8 Super-Simple Tools You Can Use to Create Better Content  | Public Relations & Social Marketing Insight | Scoop.it

With so many advances in smart technology these days, marketing professionals, content creators, and their teams need to keep up with the availability of tools that help reduce their workload and maximize their output.


Yet, many don’t have the time to investigate which tools will help them the most. To help you thrive in this era of smart content, we share information about seven useful tools that can help you create more effective content and cut down on the time it takes to create it....

Jeff Domansky's insight:

Dani Finkelstein serves up eight terrific tools to help you create better content faster and more effectively. Good read.

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The 37 best tools for data visualization

The 37 best tools for data visualization | Public Relations & Social Marketing Insight | Scoop.it

Not a web designer or developer? You may prefer free tools for creating infographics.


As author, data journalist and information designer David McCandless said in his TED talk: “By visualizing information, we turn it into a landscape that you can explore with your eyes, a sort of information map. And when you’re lost in information, an information map is kind of useful.”


There are many different ways of telling a story, but everything starts with an idea. So to help you get started we’ve rounded up some of the most awesome data visualization tools available on the web....

Jeff Domansky's insight:

This great list of valuable data visualization tools is recommended reading. 9/10

Winners Education's curator insight, March 26, 2015 12:24 PM

Adressing the visula part of the learning brain with easy-to-use, web-dased tools 

Vinicius Vinny Araujo's curator insight, April 17, 2015 12:55 AM

#data

Nora Morton's curator insight, April 22, 2015 6:23 PM

Colorful charts/graphs/maps are my type of eye candy!  This site illustrates the vast ways you can visually present data.  Among the many: iChart, Polymaps, Google Charts, Many Eyes, Leaflet, Exhibit, and Zing Chart. 

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Thematic - Nice Tool for Creating Visual Stories | Richard Byrne

Thematic - Nice Tool for Creating Visual Stories | Richard Byrne | Public Relations & Social Marketing Insight | Scoop.it
Thematic is a new service designed for building and sharing visual stories. Thematic allows you to display up to twenty pictures organized around a theme of your choosing. You can add one line of text to each image in your story. Your completed story is displayed in a vertically scrolling format with each of your images occupying all of the available space in your browser. Completed stories can be shared publicly or kept private. Each public story can be shared via Twitter, Facebook, email, or embedding into a webpage. I've embedded my sample story below.
Jeff Domansky's insight:

Thematic is an interesting social tool for creating stories with minimal text. Worth exploring for a range of interesting creative applications.

Tuhin Ghosh's curator insight, February 9, 2015 11:37 PM

This can be a great tool for aiding content marketing

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12 Digital Publishing Tools the Experts Recommend

12 Digital Publishing Tools the Experts Recommend | Public Relations & Social Marketing Insight | Scoop.it

To celebrate the 2 year anniversary ofThe Future of Ink, we asked our expert writers to tell us about their favorite digital publishing tools they’ve discovered in the last six months or so.


If you are looking for tools to help you publish, curate and create digital content, you’ll find12 terrific tools to check out in this article....

Jeff Domansky's insight:

You'll definitely find one or more essential social media tools in this toolkit. Recommended reading. 9/10

Marco Favero's curator insight, September 21, 2014 4:34 PM

aggiungi la tua intuizione ...

Gemma Shannon's curator insight, September 23, 2014 3:00 PM

Excellent resource originally scooped by Jeff Domansky, includes details of top apps/programs such as  Adobe Voice, Canva and Snagit (Camtasia's big sister) amongst others.

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32 Tools providers discuss their favorite social media software | Ian Cleary

32 Tools providers discuss their favorite social media software | Ian Cleary | Public Relations & Social Marketing Insight | Scoop.it

There is a lot of social media software tools available but which are the best ones? Find out what the social media tool providers think.


We come across great tools on a regular basis. One of my favorite recent ones is OptinMonster which is a WordPress plugin that helps build email subscribers. I switched it off a couple of weeks ago and seen a massive drop in subscribers. It’s awesome.


Of course, the tool providers all think that their own tool is the best, but which other tools do they like?


In this post, we asked the founders of various social media tools to tell us their favorite tools with only one condition… they could not pick their own tools.

Jeff Domansky's insight:

Great resource as always from Ian Cleary.

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Create Interactive Online Presentations, infographics, animations & banners in HTML5 | Visme

Create Interactive Online Presentations, infographics, animations & banners in HTML5 | Visme | Public Relations & Social Marketing Insight | Scoop.it

Easily Create online Presentations, animations, animated HTML5 banners, infographics and other rich visual content free in your browser.


Transform otherwise boring data into engaging visuals that will turn heads and get the point across.

Jeff Domansky's insight:

Visme is a very cool new content creation tool.

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By Request - Ten Good Tools for Editing Images Online | Free Technology for Teachers

By Request - Ten Good Tools for Editing Images Online | Free Technology for Teachers | Public Relations & Social Marketing Insight | Scoop.it

Earlier today I received a request, via the Free Technology for Teachers Facebook page, for suggestions for online image editing tools.


My first recommendation was Pixlr from Autodesk. In the list below you can read more about Pixlr and nine other good options for enhancing, cropping, and creating images online....

Jeff Domansky's insight:

Richard Byrne reviews a great collection off free or inexpensive image editing tools including Pixlr, Picadilo, Fotor, Picozu and my favorite PicMonkey. Recommended resource for bloggers, marketers and PR pros. 

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6 Visual Apps for Creating Social Media Content : Social Media Examiner

6 Visual Apps for Creating Social Media Content : Social Media Examiner | Public Relations & Social Marketing Insight | Scoop.it
Do you need to create content on the go?

Looking for mobile apps to help?

A number of mobile apps let you create professional-looking images, animations, and video using only your mobile device.

In this article, you’ll discover six mobile apps to create content for your social media profiles.
Jeff Domansky's insight:

Handy apps if you create content on the go.

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33 Free Social Media Marketing Tools for Small Businesses

33 Free Social Media Marketing Tools for Small Businesses | Public Relations & Social Marketing Insight | Scoop.it

Small business owners may find it challenging navigating through the fast-paced world of social media. Their resources are valuable and they don’t want to waste any of it.  Here’s a list of free social media tools that will save them both time and money....

Jeff Domansky's insight:

Geat list of social marketing tools.

Jeff Domansky's curator insight, March 18, 2016 11:09 PM

Geat list of social marketing tools.

Boniface's curator insight, March 19, 2016 5:51 AM

Geat list of social marketing tools.

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17 Best Social Media Management Tools

17 Best Social Media Management Tools | Public Relations & Social Marketing Insight | Scoop.it

How do you juggle and manage the many hats you need to wear as a social media manager?


Creating content, scheduling shares, engaging with followers, repurposing content, sharing others’ content, community management… This list could go on forever.


The only way to effectively manage social media at scale is with the use of social media management tools that can improve your efficiency, and over time get you better results.


The tools we discuss below help you do that. Many of them have similar features, however they are all different in terms of the BEST way to use them. Choose the ones that fit your your needs and give them a whirl. Here are 17 of the best social media management tools available....

Jeff Domansky's insight:

Here 17 great tools for your content marketing tool box.

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8 Tools to Take Your Content Marketing Efforts to The Next Level | Social Media Today

8 Tools to Take Your Content Marketing Efforts to The Next Level | Social Media Today | Public Relations & Social Marketing Insight | Scoop.it

In a recent survey by Smart Insights, content marketing was indicated as the top performer for driving commercial results in 2015. Needless to say, it’s becoming more and more imperative for digital marketers to create not only consistent online content, but engaging content as well. And that can be a very daunting and overwhelming process.


The following list includes 8 tools that I find particularly helpful as a content marketer. Each tool tackles a different obstacle: content management, visual content creation, personalizing email outreach, idea generation, scheduling, writing and note-taking, idea organization and content discovery....

Jeff Domansky's insight:

Content marketing is one of the top performing process for driving commercial results in the modern marketplace. But creating consistent, engaging content can be a challenge. Here are 8 tools to help.

wanderingsalsero's curator insight, September 24, 2015 3:40 PM

I found some interesting resources here. I hope I don't forget to come back and check them out :-)

Jeff Domansky's curator insight, September 25, 2015 1:38 PM

Content marketing is one of the top performing process for driving commercial results in the modern marketplace. But creating consistent, engaging content can be a challenge. Here are 8 tools to help.

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26 Creative Tips and Tools for Social Media Marketers

26 Creative Tips and Tools for Social Media Marketers | Public Relations & Social Marketing Insight | Scoop.it

Are you a busy social media marketer?


Do you want better tools and tips to simplify your job?


Looking for ways to increase your visibility or productivity?


In this article you’ll discover the best tips and tools shared on the Social Media Marketing podcast so far this year...

Jeff Domansky's insight:

Michael Stelzner offers 26 best tips and some very interesting tools shared on the Social Media Marketing podcast so far this year. Recommended reading. 9/10

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7 free tools to attract readers to your blog

7 free tools to attract readers to your blog | Public Relations & Social Marketing Insight | Scoop.it
I’m one of the thousands suffering from fear of missing out on every “tools, tricks and tips” post, which leads to me starring then filing the content into one of my 123 folders.


Yes, I have 123 folders.

Here’s the good news: When it comes to compiling PR tools for posts or agency seminars, that obsessive bookmarking pays off.

There are dozens upon dozens of great tools that professionals can use for lots of purposes, including drawing readers to a blog. Here are a few that can help you gather readers...

Jeff Domansky's insight:

Seven great blogging and content tools from Stephanie Vermillion. My personal favorites are Hemingway and MozBar. I'd be lost without them. Recommended reading.  9/10

Jeff Domansky's curator insight, April 8, 2015 5:42 PM

Seven great blogging and content tools from Stephanie Vermillion. My personal favorites are Hemingway and MozBar. I'd be lost without them. Recommended reading.  9/10

Courtney Jones's curator insight, April 9, 2015 7:11 PM

Helpful go-to when you're looking for ideas and tools for crafting content that catches attention. 7 tools, including ubersearch, that will kickstart your writing.

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5 Instagram Analytics Tools - With Views From Industry Experts | Talkwalker

5 Instagram Analytics Tools - With Views From Industry Experts |  Talkwalker | Public Relations & Social Marketing Insight | Scoop.it
But as with every other social network, to be able use Instagram to its fullest and get a deeper understanding of its impact, external tools can be very helpful. The following list looks at 5 of the most useful Instagram tools currently on the market with comments from Instagram experts and functions ranging from time-saving scheduling to in-depth analytics....
Jeff Domansky's insight:
Talkwalker scoured the web for the Instagram analytics tools that experts found to be the most useful and put them together in this handy list.
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How to Make Your Data Pretty? Utilize These Data Visualization Tools

How to Make Your Data Pretty? Utilize These Data Visualization Tools | Public Relations & Social Marketing Insight | Scoop.it

Tired of showcasing the same old boring tables to your management? A spice of colors and layout brings life to data representation. If you need to understand million rows of data and you are short on time. The data might be coming from different sources and you may need to compile it to get a holistic view to make a decision on it. In order to make the meaning of the information effectively,


Data Visualization is an important answer.Data Visualization is an art for visual communication which enhances the expression of data in to one collective graphic for anyone to digest and action upon....

Jeff Domansky's insight:

Cool data visualization tools.

Nicolas Collignon - Community Manager Freelance's curator insight, February 19, 2015 3:40 AM
"Data Visualization is an art for visual communication which enhances the expression of data in to one collective graphic for anyone to digest"
Félix Eroles's curator insight, February 19, 2015 1:00 PM

Perfect for mi. I like it !

Gonzalo Moreno's curator insight, February 23, 2015 2:37 PM

Presenting data. Cool tools!

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A Wonderful Chart of Educational Web Tools to Use in Class ~ Educational Technology and Mobile Learning

A Wonderful Chart of Educational Web Tools to Use in Class ~ Educational Technology and Mobile Learning | Public Relations & Social Marketing Insight | Scoop.it

Here is a wonderful chart featuring a plethora of diverse tools arranged according to the task they are to perform. From web tools to create digital quizzes to note taking and brainstorming tools, this chart is definitely a must have. The only inconvenience I see in it is that the web tools mentioned are not hyperlinked so you need to Google them yourself to access them. I am not really sure who has created this chart. I did an extensive search online but still could not figure it out. However, I came across this work in David Andrade's blog Educational Technology Guy ...

Jeff Domansky's insight:

Really valuable chart of resources that will help marketing and content pros as well as teachers in the classroom. Thanks to ResearchBuzz for the tip. Recommended reading. 9/10

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15 Free Content Marketing Tools To Make Your Life Easier - Jeffbullas's Blog

15 Free Content Marketing Tools To Make Your Life Easier - Jeffbullas's Blog | Public Relations & Social Marketing Insight | Scoop.it

Content manager and content marketers lives can get a bit hectic. They spend a lot of time identifying what is seen as relevant and valuable content, in relation to their product, with the intent of changing or enhancing consumer behavior.


That is content marketing and the belief of this marketing strategy is that if you help increase the intelligence of your consumer base by putting more information in front of them, valuable information, then they’ll reward you with their business and loyalty.


This often requires long hours of internet research to find what is considered relevant and valuable information that will elevate your target audience, putting together posts that have both great content and great visuals, and doing it on a consistent basis. These are 15 free content marketing tools that will help you deliver that amazing content to keep your customers coming back for more...

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5 Tools Marketers Can Use to Manage Content | NewsCred

5 Tools Marketers Can Use to Manage Content | NewsCred | Public Relations & Social Marketing Insight | Scoop.it

Producing web content goes hand in hand with successful brand marketing these days — but can be tricky without a go-to development person or team.


This is where fast, easy, convenient apps and other headache-free tech tools come to the rescue. When chosen wisely, they can help time-strapped entrepreneurs dominate their jam-packed schedules and take back their time, shoring up more of it to focus on what’s really important -- growing their business and boosting their bottom line.   


Exactly what are today’s most effective go-to apps and tech solutions for busy entrepreneurs? Which ones are the best for tracking social media marketing campaigns? Which are ideal for slaying to-do lists? Mastering scheduling? Accepting customer payments? Staying on top of the latest industry news?...

Jeff Domansky's insight:

Great collection of social media tools to help you work faster and  manage your content more efficiently.

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8 Digital Tools Every Journalist Should Try | Mediashift | PBS

8 Digital Tools Every Journalist Should Try | Mediashift | PBS | Public Relations & Social Marketing Insight | Scoop.it

...There’s nothing wrong with the classic tools; they just aren’t the latest ones. So I turned to Ben Wirz, who a couple of digital lifetimes ago joined Knight as director of business consulting. Ben helps lead the Knight Enterprise Fund, which invests in startup companies.


Here are his notes on tools journalists and news organizations should try....

Jeff Domansky's insight:

Great tools for PR and marketing too.

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