Public Relations & Social Marketing Insight

If there is one thing that is constant about social media platforms (besides their URLs), it is that they change fast. There are some recently released social media tools that communication and marketing professionals may find very helpful…or at least find good to know about.

In this post I want to take a look at some new tools that are available for the more prominent social media platforms and give an idea of how they can be helpful for PR professionals and marketers....

If you’re managing multiple social media accounts—multiple channels for you and multiple channels for your brand perhaps—it sure helps to save time with the right tools.

We’ve found time-saving tools for Twitter and Facebook and our daily social media marketing workflows. Now that we’ve turned. attention toward Pinterest, we’re excited to discover the best time-saving tools for pinning, analyzing, and image building, too.

Here are 21 of the ones that have caught our eye so far. We’d love to hear which ones you love!...

No communication channel is hotter these days than chat apps, but they are also among the hardest for marketers to tap.

To help brands address this opportunity, London-based startup BetterBrand this week announced its initial product, a chat app marketing platform. At the moment, CEO Asaf Amir told me, the platform is available as a managed service, although it will be released as a self-service cloud platform within a couple of months.

He added that it will be the first self-service marketing platform for multiple chat apps that is not tied to a specific industry or platform. Other chat services, he noted, include travel industry chat service Pana, enterprise-focused Kore and Imperson, which is designed for character-based bots on specific apps...

Value your time online?

Of course you do!

And getting your time back is more important than ever.

If you’re on social media (and you are because you’re reading this) -- you know that keeping up can be exhausting.

The good news? Having the right tools can make your life easier.

Fortunately, there are dozens of cool tools, and most are aimed at earning time back in your day.

Here’s 21 of my favorite social media tools that every marketer needs in alphabetical order....

Our brain has the ability to be able to process images 60,000 faster than it can text. So the use of visual content is vital as it helps to draw your audience in further.

Using the right images means that readers are more likely to engage, like or share.It therefore goes without saying that when it comes to social media marketing, the use of images or graphics is a must do strategy.  

Most people shy away from using images as they don’t think they have the skills to create stunning shareable images . The good news is that there are plenty of online tools that you can use that will allow you to create great images.  These tools will help you to create professional eye catching visual content that can be used on twitter , facebook, instagram etc.

Below are 10 of the best tools that you can use to create some amazing social media images....