Public Relations & Social Marketing Insight

The key to making the most of social media is listening to what your audience has to say about you, analysing the data and, finally, reaching social media business intelligence; using all these insights to know your customers better and improve your marketing strategy. If you are a social media rookie, this list of the Top 10 Free Social Media Monitoring Tools might come in handy.

When looking for a tool, it’s a good idea to try a couple of them and choose the one that suits your needs best. However, bear in mind that these tools are not an alternative to Enterprise-level tools, such as Brandwatch, which brought social media monitoring to a new level, offering a much higher variety of services and in-depth analysis. It all depends on your needs. That being said, let’s take a look at some of the best free monitoring tools...

Are you looking for a social media analytics tool that can link social media marketing to sales conversions? Here is my review of Oktopost - which does that.

How do you prove the ROI of your social media efforts? For most people, social ROI is proved by measuring likes, follows, tweets, retweets and clicks because they don’t think they can link social media activity to sales. And truth be told, for most of the inexpensive social media management platform options available click/follow/tweet tracking is all that is offered. But that is changing.

Recently I began testing a new option, Oktopost. Oktopost is a cost effecient, social media management, tracking and reporting platform that tracks clicks, and more importantly conversions, down to the individual Facebook, LinkedIn or G+ post and tweet level. It is this ability to track conversion at the individual post level that I’ve found most helpful as it finally provides a tool to report true social media ROI....