Public Relations & Social Marketing Insight

Even online, long copy has proven its effectiveness. Groove's founder Alex Turnball grew conversions by 100% when he tested a long-form landing page, and CrazyEgg saw conversion rates improve by 30% when it tested a long copy landing page. 

With long copy, a brand can increase trust, break down the viewer's objections, and provide her with a better understanding of the product or solution. It gives your brand a chance to tell a more complete story, and in the process, more thoroughly convince the person that your brand is the best brand. 

The main objective is to maximize the impact of every word and phrase. People do not read bad copy, irrelevant copy, and plain boring copy.

Check out the below examples of long copy to become a more prolific copywriter