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Social marketing, PR insight & thought leadership - from The PR Coach
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High-Selling Content: How to Write Amazing Product Descriptions - Inbound Rocket

High-Selling Content: How to Write Amazing Product Descriptions - Inbound Rocket | Public Relations & Social Marketing Insight | Scoop.it
From inboundrocket.co - March 20, 2017 11:06 AM

Creating a comprehensive, detailed list of the benefits of your products is a must. The truth is, no customer wants to hear about how you decided to sell the product. They don’t want to see detailed descriptions of every single feature your product has.


If for example, you’re selling a chair, the description should only list the features without getting into too many details. Instead of elaborating on the type of wood you used and listing all features of that material, you can explain what exactly makes that material better than any other. Explain how the wood is a better investment in the long-term.


A feature makes a product useful and effective, and while it can make your company stand out from the competition, features are rarely the ultimate factor behind your sales....

Jeff Domansky's insight:

Product descriptions play an important role in your goal to achieve more sales. Want more sales? Start working on your descriptions. Here are several strategies you can rely on if you want to boost your sales by writing better product descriptions.

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Why You Should Start With Copy Instead of Design: A Data-Backed Lesson

Why You Should Start With Copy Instead of Design: A Data-Backed Lesson | Public Relations & Social Marketing Insight | Scoop.it
From blog.hubspot.com - December 28, 2016 9:45 AM

Most conversion rate optimization experts you'll meet would agree: Copywriting first. Design second.


The idea is that copy (and the message you're trying to convey through that copy) should dictate design – not the other way around. Now, this is in no way meant to underestimate the importance of design. Design can breathe life into the story the copy is telling, and done properly, great copy plus great design will always outperform great copy alone.


The point is, it's not hard to find examples of "ugly" pages outperforming beautifully designed pages – and in those cases, it usually boils down to the copy....

Jeff Domansky's insight:

This simple landing page testing case study from HubSpot proves why you should take a copywriting first, design second approach to web design.

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The list of every copywriting formula ever

The list of every copywriting formula ever | Public Relations & Social Marketing Insight | Scoop.it
From medium.com - November 2, 2015 2:40 AM

Here’s what I learned: There are WAY too many copywriting formulas.


The problem, as you’ll see if you click the link, is there are a ton of formulas for crafting good copy. Pretty much anybody who was a good enough copywriter to be successful was also a good enough to make money teaching it. And of course, they all claimed to be teaching something different. In keeping with the unwritten laws of branding, every copywriter has a system and every system has its own unpronounceable acronym.


What’s really striking to me isn’t the sheer volume of copywriting formulas, however. It’s how they’re all exactly the same. It’s particularly obvious when you see them all laid out against one another like this.


So at the risk of adding my own acronym to the pile, let me save you a lot of reading and summarize....

Jeff Domansky's insight:

And what Jon Xavier learned from the list of every copywriting formula ever written.

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Ultimate Copy Checklist: 51 Questions to Optimize Your Online Copy

Ultimate Copy Checklist: 51 Questions to Optimize Your Online Copy | Public Relations & Social Marketing Insight | Scoop.it
From www.copyblogger.com - August 26, 2015 10:13 PM

Optimizing your own copy is a bit like scaling Mount Everest without a Sherpa. It doesn’t matter if you’re in shape; if you go it alone, there’s a pretty good chance you’ll end up a crumpled human popsicle.

Well, help is here.

To save you (and your copy!) from a shallow, frosty grave, I’ve put together 51 bottom-line questions that will help optimize every element of your online copy....

Jeff Domansky's insight:

According to Aaron Orendorff, if it ain’t read, it’s dead. Period. 51 useful tips to liven up your copywriting.

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How to Write Ad Copy That Gets Readers to Respond Emotionally

How to Write Ad Copy That Gets Readers to Respond Emotionally | Public Relations & Social Marketing Insight | Scoop.it
From instapage.com - January 16, 2017 1:30 AM

As you can probably imagine, text ads appeal more strongly to the logos-oriented hemisphere of our brains. However, as we know, addressing only the rational side of an argument is never going to entirely convince someone.


You need the emotional as much as the rational — most times even more so.


Display ads, for this reason, tend to be more successful than text ads because they are more engaging to the user. They also are great for disruption — grabbing the user’s attention as he or she passively scrolls down the newsfeed.


We as human beings have a naturally selective attention span — how you play to the strengths and weaknesses of that selective attention can make or break your campaigns....

Jeff Domansky's insight:

Learn how to write better ad copy for AdWords campaigns and speak to your prospect's pain points to earn more conversions.

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How to Become a World-Class Copywriter in One Month or Less

How to Become a World-Class Copywriter in One Month or Less | Public Relations & Social Marketing Insight | Scoop.it
From www.quicksprout.com - October 15, 2016 12:01 PM

To become world-class (the top 5%) takes only about a month of focused, intentional work.

 

Breaking through those extra four percentile points to become a true master copywriter (the top 1%) will take you years, if not decades, of practice and dedication.

 

However, unless your entire career is dedicated to copywriting, all that effort is unnecessary. If you can break out of the realm of good copywriting and become great, the extra four percentage points are simply not needed to run a successful business.

 

Becoming world-class is completely achievable and can be done faster than you think. With that definition out of the way, let’s begin....

Jeff Domansky's insight:

Neil Patel shares valuable copywriting secrets and inspiration whether you're a new writer, an old dog or a small business owner.

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Jeff Domansky's curator insight, October 15, 2016 12:16 PM

Neil Patel shares valuable copywriting secrets and inspiration whether you're a new writer, an old dog or a small business owner.
Mohd Nafees's curator insight, October 15, 2016 1:02 PM
copy writing 
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ultimate list of every Copywriting formulas written (don't write from scratch!)

ultimate list of every Copywriting formulas written (don't write from scratch!) | Public Relations & Social Marketing Insight | Scoop.it
From copyhackers.com - November 2, 2015 2:36 AM

We’ve pulled together every single copywriting formula we’ve ever seen to create the ultimate guide – the most complete handbook – to copywriting formulas.


This one post will help you write all your copy faster and with greater likelihood of success.


You should be using copywriting formulas whenever you write anything.


They eliminate the guesswork that makes a lot of bad copy bad copy.

They will help you face the Blank White Page without cowering. They’ll help you generate A/B test ideas faster. They’ll help you pinpoint what’s going wrong in a button… in a headline… or even in a video script....

Jeff Domansky's insight:

Copywriting formulas make it dead-simple to write anything. This post features 200+ formulas for tweets, headlines, pages, posts and more. Ahem! Fun read for writers.

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