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As you can probably imagine, text ads appeal more strongly to the logos-oriented hemisphere of our brains. However, as we know, addressing only the rational side of an argument is never going to entirely convince someone.
You need the emotional as much as the rational — most times even more so.
Display ads, for this reason, tend to be more successful than text ads because they are more engaging to the user. They also are great for disruption — grabbing the user’s attention as he or she passively scrolls down the newsfeed.
We as human beings have a naturally selective attention span — how you play to the strengths and weaknesses of that selective attention can make or break your campaigns....
Learn how to write better ad copy for AdWords campaigns and speak to your prospect's pain points to earn more conversions.