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Brands are now blacklisting mainstream news sites, including Fox News - Digiday

Brands are now blacklisting mainstream news sites, including Fox News - Digiday | Public Relations & Social Marketing Insight | Scoop.it
From digiday.com - August 22, 2017 10:37 AM

Political tensions have reached a point where some brands are perceiving mainstream news outlets as too controversial, leading media buyers to pull ads from those sites.

 

One campaign manager at a holding group media agency said a major automaker decided last month to stop serving ads in the news category in case the content didn’t align with the brand’s values. Then, after violence erupted in Charlottesville, Virginia, the agency blocked keywords including “Nazis” and “Charlottesville” in programmatic campaigns for the brand. This exec, like the other three media agency executives interviewed for this story, spoke on condition of anonymity due to political sensitivities.

 

The executive said the blocked news category contains hundreds of publishers, including foxnews.com, which also is the only mainstream news site that has been on the agency’s blacklist since March....

Jeff Domansky's insight:

Political tensions have reached a point where some brands perceive mainstream news outlets as too controversial for their ads.

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Journalist Reveals Ketchum’s Suggestions for Discrediting Him - PRNewser

Journalist Reveals Ketchum’s Suggestions for Discrediting Him - PRNewser | Public Relations & Social Marketing Insight | Scoop.it
From www.mediabistro.com - September 17, 2014 4:29 PM

In case you missed it, Bloomberg Businessweek published an intriguing story yesterday by veteran journalist Paul M. Barrett that ran with the headline “What It’s Like to Be Attacked by Putin’s Flack.”


The “flack” in question is Ketchum — more specifically D.C.-based partner Kathy Jeavons, who “heads both the Ecuador and Russia accounts” for the firm.


For the record, Jeavons did not personally attack or even contact Barrett. But a source did forward him a talking points document that the firm wrote for Nathalie Cely, Ecuador’s ambassador to the United States. The doc included both well-stated observations about Ecuador’s history with Chevron and suggestions for casting doubt on the credibility of Law of the Jungle, Barrett’s upcoming book on the lawsuit that accuses the company of abusing its relationship with the people of Ecuador....

Jeff Domansky's insight:

In the rough-and-tumble world of politics, multinational corporations and public affairs, there are always plenty of bruises to go around. The original article provides a fascinating look at PR strategy and reputation management. Ketchum's analysis and advice appear sound though ironically as the journalist suggests, they vindicate his own views on Texaco/Chevron's actions at the same time. I expect the book will become required reading for environmentalists, PR consultants and corporate managers.

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The Big Flaw in Corporate Sustainability Rankings | Harvard Business Review

The Big Flaw in Corporate Sustainability Rankings | Harvard Business Review | Public Relations & Social Marketing Insight | Scoop.it
From blogs.hbr.org - October 25, 2012 11:22 PM

Because firms don't need to disclose political contributions, we don't know who's lobbying for what.are you

 

Newsweek just released its fourth annual Green Rankings, grading the "greenness" of the 500 largest publicly-traded companies in the world. In partnership with research firms Trucost and Sustainalytics, companies are ranked based on their management, performance, and transparency in the environmental domain.

 

One of us (Toffel) was a member of Newsweek's advisory panel. Thanks to that involvement and our research on green ratings, we understand the many challenges of rating firms' environmental performance. While leading assessments like Newsweek's are admirably rigorous and comprehensive, all major green rankings have an important blind spot: They do not account for corporate lobbying and campaign contributions around environmental policy. After all, no matter how green a company's operations and supply chains are, political efforts aimed at weakening environmental laws and regulations can have far greater environmental impact.

 

Unfortunately, we know little about corporate political activities since much of it occurs behind closed doors. So whether companies are pushing to strengthen environmental regulations or lobbying to weaken them, none of this crucial information is incorporated into green rankings. You might think that companies that are transparent on environmental issues would also be forthcoming about their political activities. But perhaps not....

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What It's Like to Be Attacked by Putin's American Flack

What It's Like to Be Attacked by Putin's American Flack | Public Relations & Social Marketing Insight | Scoop.it
From www.businessweek.com - September 17, 2014 4:44 PM

Investigating the gun industry, Muslim extremists, and high-stakes litigation, I’ve grown accustomed to deadline intimidation from corporate legal departments or an executive’s personal PR squad, but only this week am I getting a feel for what it’s like to be the target when a sovereign nation goes into crisis-communication mode.


Worried about revelations in Law of the Jungle, my soon-to-be-released book about the epic Chevron (CVX) oil pollution case, the Republic of Ecuador’s U.S. public relations advisers, New York-based Ketchum, has sent a six-page, single-spaced memo to Ecuador’s ambassador to the U.S., Nathalie Cely. Marked “reservado y confidencial,” the memo, prepared in Spanish throughout, outlines “difficult questions” the book raises “that negatively affect Ecuador,” and includes an ad hominem swipe. “It remains unclear when and how many times Barrett visited Ecuador or if he interviewed anyone from the Government,” the memo states. “This can be converted into a point that we can raise, but only in suitable settings and among appropriate journalists.”


I obtained a copy of the memo from a helpful noncombatant who works for neither Ketchum nor the ambassador and who requested anonymity for all the obvious and usual reasons. The damage-control document is a peculiar combination of advice on how to discredit the messenger—“this can be converted into a point …”—and admissions that the book raises issues that do not reflect well on Ecuador’s government....

Jeff Domansky's insight:

As the target for a "discredit him strategy" journalist and author Paul Barrett provides insight into the world of multinational corporations, politics and public affairs. I'm looking forward to reading the book.

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See The Devastated Landscape Of The Alberta Tar Sands From 1,000 Feet Above

See The Devastated Landscape Of The Alberta Tar Sands From 1,000 Feet Above | Public Relations & Social Marketing Insight | Scoop.it
From m.fastcoexist.com - May 19, 2014 9:49 AM

Hidden in plain sight, the controversial oil fields are an industrial expanse where forests once stood....


...Even when you round a certain bend and see some of the view, it’s hard to grasp the scale: This is a place where trucks are literally the size of houses, storage tanks are the size of football fields, and machines for processing the oil are the size of small office buildings. When the oil fields are fully developed, they'll cover an area the size of the state of Florida....

Jeff Domansky's insight:

Powerful impact and a wake up call for industry and the public.

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Introduction - The Future of Corporate Responsibility | Pew Internet & American Life Project

From pewinternet.org - July 5, 2012 10:05 PM

The moral obligations and competing values of corporations have been debated since the dawn of the Industrial Revolution: How do corporate leaders drive for profit maximization while ethically meeting the needs of communities and citizens?

 

In the age of globalization and worldwide communications revolutions, these issues have taken a new turn. Activists in democratic countries have tried to get governments and companies to halt or limit the sale to authoritarian regimes of technologies that can be used to track, target, jail, or kill dissidents.

 

Advocacy efforts are also being targeted at trying to convince technology companies not to allow their products to be used to spy upon, censor, block access to content, or thwart the public’s use of Internet-based tools that allow people living in authoritarian states to bring their issues to fellow citizens and allies abroad....

 

[A must-read for corp social responsibility pros - JD ]

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Andrea M VOID's curator insight, July 24, 2017 10:32 PM
CORPORATE CRIME: The main reason this article was chosen was to outline policy challenges in attempting to apply the criminal justice system to corporate criminals.  The legal protections afforded to a corporation and its decision makers create surmountable obstacles lawmakers have yet to conquer.  

This is a global problem facing jurisdictions all over the world as they grapple with solutions to the mounting public unrest in dealing with companies who have no social or moral conscience.

The questions surrounding the construct of the legal corporate body and whether true accountability can ever be achieved through the criminal justice system is bound to keep OHS laws and their criminal sanctions in the spotlight for years to come.

Meanwhile, those who have been impacted by these quasi-criminals are left bewildered and abandoned by justice.   
 
 
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