With 65 percent of convenience store shoppers who use mobile coupons redeeming offers within five minutes, savvy retailers are leveraging their loyalty programs and in-store signage to target consumers who are nearby or in their stores, according to a report released today by Koupon Media.
Mobile coupon adoption continues to grow as retailers and brands get more innovative, helping drive higher redemption rates than for paper coupons, according to Koupon Media’s Mobile Coupons: State of the Industry 2016 report. Gamified scratchers, 30-day promotions, redeemable display ads and TV marketing are just some of the ways marketers are boosting their mobile coupon efforts....
Mobile coupon adoption continues to grow