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Americans looooove rewards programs. On average, we’re enrolled in 13 loyalty programs and active in seven.
We can examine this up, down, and sideways. But it boils down to the simple satisfaction of quid pro quo. Recognizing this, many community banks successfully use a point-based rewards program as a back scratcher. This effectively creates a currency out of awarding points.
Want customers to select e-statements? Give ‘em points. There are countless ways to incentivize money-saving (or revenue generating) behaviors by using points as a currency...
Customers are more and more involved
With social media the communication with customer and business is easy. Customers are more close now.