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Whether it’s plain old print coupons, shiny new digital coupons, frequent flyer points, cashback or dozens of other loyalty programs, consumers seem to be, well, still loyal to their favorite loyalty programs. Our news roundup today looks at the latest research and developments in loyalty programs. According to new research from Valassis, 79% of consumers can be influenced to switch brands by coupons. A new report from Bond Brand Loyalty says 13.4% of consumers are members of loyalty programs but only 6.7% are active users. 64% of brands reported an increase in loyalty membership according to 3CInteractive‘s new “2017 Mobile Loyalty” report. Excentus said 37% of consumers prefer fuel discounts over credit card rewards, coupons, retailer points and instant discounts. Inmar’s 2017 Industry Promotion Analysis found consumers redeemed more than 2.2 billion coupons in 2016 with digital coupons making up 16.2% and print-at-home digital coupons 3.6%. 3Cinteractive reports 21% of consumers prefer SMS or push messaging from brands and loyalty programs. Research by Aberdeen Group shows companies using SMS messaging got a 24.5 % year-over-year increase in return on marketing investments....
For the sixth year, Coupons.com, Quotient Technology Inc.'s (NYSE: QUOT) flagship savings destination, is releasing America's Most Frugal Cities list, showcasing cities with the most budget-conscious shoppers. According to the 2015 Coupons.com Savings Index[1], shoppers in 2015 clipped more than 1.6 billion digital coupons and saved more than $2.3 billion on consumer packaged goods, including grocery and household items.
This year, residents in Orlando are once again the savviest savers in the nation, reclaiming the title of Americas Most Frugal City from San Francisco, which took the lead in 2014 for the first time. Orlando won the 2013 honors and slipped to the third-ranked position in 2014. Rounding out the top 10 list, Washington, D.C., took the #2 spot for the second year in a row. Charlotte, N.C., moved up two spots to #3 and for the first time ever, New York City cracked the top 10 list as the #4 most frugal city in 2015. Atlanta (#5), Cleveland (#6), and Tampa, Fla. (#7), came in at a virtual tie, with Nashville, Tenn. (#8), narrowly beating Raleigh, N.C. (#9) and Virginia Beach, Va. (#10) to round out the top 10....
RetailMeNot, Inc., a leading digital savings destination connecting consumers with retailers, restaurants and brands, both online and in-store (www.retailmenot.com/corp), released a new study today, titled "The Evolution of Dining in the Digital Age," that explores digital savings and mobile habits among restaurant patrons, as well as general habits related to dining out and spending.
More than ever before, consumers are turning to their digital devices to help make dining out decisions easier, including searching for nearby locations and deals. In fact, nearly a third of consumers (32%) have used a deal that they found online or on their mobile device at a restaurant in the past three months. But that's not all they're using their smartphones for when dining; the survey breaks down when, where and how their mobile devices impact the dining journey....
According to Marketing Blog, digital coupons are driving Omni-channels and mobile sales. The following statistics and trends, courtesy of Invesp, will give you more insights into the incredible potential of digital coupon marketing.
A total of 16 billion coupons were redeemed in 2014. By 2019, this will have grown to 31 billion coupons, of which 1.05 billion will be mobile coupons. In 2015, about 57.5% of U.S consumers used digital coupons while shopping. This will grow to about 59% by the end of 2016.
Despite the fact that only 48% of U.S companies will use mobile coupons, up from 36.5% in 2014, statistics indicate that 55% of consumers use mobile while searching for coupons, and 83% of all digital coupon users will use mobile by 2016.
According to Mobile Commerce Daily, 62% of smartphone users are extremely likely to use coupons. An eMarketer report about digital statistics found similar figures in 2014, predicting that at least 70% of mobile users will hunt for online coupons by 2016...
Via Douglas G Hall
For many, coupons have strange connotations. They're something moms cut out, or they're only used by poor folks or the elderly.
In reality, the opposites of these are true - coupons are incredibly popular among affluent folks and millennials (not to mention every other demographic), and they don't even have to be printed out anymore, so keep your scissors in the junk drawer. As these statistics reveal, the coupon is still a driving force in commerce that connects people (and their wallets) to brands. People will never tire of saving money, and brands are always looking to bring in new customers. Mix in a decade-long struggling economy, and you have a savings-savvy mindset that isn't going away anytime soon.
Enjoy this collection of coupon stats, which we plan to keep updated with the most current and relevant research on an ongoing basis. If your company has completed research into these fields that we should include, please let us know....
Coupons are quickly growing as a significant component of beacon-enabled proximity marketing thanks to strong redemption rates, with brands and retailers forecast to deliver 1.6 billion coupons a year by 2020, according to a new report from Juniper Research.
The results point to how proximity marketing is gaining traction as retailers look to engage more deeply with consumers in and around their stores, prompting the volume of beacon-enabled coupons to grow quickly from the 11 million expected to be delivered in 2015. However, the research also underscores the potential danger of turning beacons into nothing more than another offer channel, which is likely to cause shoppers to lose interest....
Even in the age of the smartphone and the attendant increase in mobile commerce, this CreditCards.com survey reveals a ringing, and perhaps surprising, endorsement of old-fashioned paper coupons, even among younger millennials.
Still, mobile coupons will likely increase in use and popularity as mobile commerce continues to grow, says Matt Schulz, CreditCards.com’s senior industry analyst.“Dead trees aren’t dead when it comes to coupons,” Schulz said in a statement.
“Plenty of Americans are still opening their snail mail and reading the Sunday paper. I expect paper coupons to lose some market share, though, as consumers and brands get even more comfortable using them electronically.”...
A research study from Epsilon asked Internet users in the U.S. about where they’ll be looking for deals coupons this holiday season and every available option was more likely to be chosen by women than by men.
The top choice overall was to use coupons that came in the mail, with women 22 percent more likely to utilize them than men, and online price comparisons were more popular among men.
For retailers planning to send coupons out to shoppers over the holidays, women will be the better targets for most of these offers. And for men, a different type of promotion may be more effective....
There has been a constant battle between whether one should go for discounting or not. If you do, you come across as a brand that is too approachable, and if you don’t, you lose out on some great revenue. Some say that giving coupons devalues the product’s inherent value and diverts the customer’s attention from that value to the value offered in dollars.
We have addressed this tug-o-war in some of our articles previously too (this, this and this), but today we have a guestpost from SavingCoupons.in putting an end to that discussion by– highlighting the occasions where couponing can prove to be a great marketing strategy, and– how to do it right....
When you’re desperate to spread the word about your ecommerce site and get visitors clicking on products, your first thought may be to blast out a coupon to everyone on your contact list. While coupons definitely work, they’re not the only marketing tools you have in your toolbox. Several other techniques exist and have been proven to work. Try some of the following tactics and watch your conversions grow.,,,
A newly published Forrester Research report asserts that coupons are alive and well, and consumers are using them in different ways that marketers need to appreciate. The report, “Count on Contextual Coupons,” substantiates our own belief that mobile wallets represent an essential means for marketers to offer coupons and similar content as part of a contextual local marketing strategy.
"Count on Contextual Coupons,” by Researcher Collin Colburn and Vice President and Principal Analyst Shar VanBoskirk, reports that consumer adoption of coupons has shifted to digital: 66 million digital coupons were redeemed in 2013, a 141-percent increase over 2012. And those digital coupons and mobile wallet apps provide opportunities to reach consumers with context-aware offers, such as a retailer on Chicago’s Michigan Avenue sharing an offer based on a consumer’s proximity to the store. But, according to the report, most marketers still rely on free-staanding inserts to distribute coupons....
We dug deep into our data and found the 33 most effective (by claims and redeems) mobile coupons our members offered in 2015. We then divided them into three main types to make it easier for you to find coupons you may want to try yourself.
And don’t miss your bonus—four extra-smart hacks we added at the end.So, sit back, relax, and take a look at the wide range of effective coupons you can create yourself in just a few minutes....
Did you know that the very first paper coupon was released by Coca-Cola in 1888? Here's how it looked.
By 1913, the company had redeemed 8.5 million tickets. The coupon marketing era had started. Where are we now? In this article I’m going to collect those coupon industry statistics and trends that can be of use for e-commerce specialists.
Well, it's been 127 years. It's been a lot of coupon hysteria during the great depression, a big switch from local markets to big stores in the USA after the war, when coupons also played a significant role, and finally the invention of the Internet which brought printable and digital coupons. What shop owners should know about coupon usage in 2015?...
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Retailers are trying hard to catch up with consumer demand for products in-store, online, on mobile and other emerging channels. While 90% of US shopping is still done in-store, the value of online, mobile and other channels is increasing quickly. CB Insights recently published a fascinating report on 72 companies using technologies like wearables, augmented reality and beacons to bridge the gap between digital and physical shopping. Today, we’re looking at eight of these tech innovators in the coupons and rewards, and loyalty segments to keep you up-to-date with the latest digital tools for retailers.
Brand loyalty is important to retailers, but one tool can lure loyal shoppers away to other establishments.
Coupons are still one of the most effective tools to attract customers away from brands and retailers to which they are loyal, according to a report from Valassis.
Furthermore, coupons are just as influential among average consumers as they are among brand loyalists:
- 84% of all consumers (not including brand loyalists) would likely switch stores in order to capitalize on weekly specials, compared to 82% of brand loyalists.
- Coupons would lead 82% of all consumers to purchase a product from a brand they would not otherwise, compared to 78% of brand loyalists
- 85% of all consumers would purchase a new product because of a coupon, compared to 84% of brand loyalists....
While there are concerns over the cost of integrating Beacon technology at the Point Of Sale, it offers an attractive opportunity to retailers as a means of engaging with consumers in-store, opines the report. And, though previous research anticipated that consumer adoption would be limited to iPhone users, the last 18 months has seen a spate of activities enabling beacons for Android users, making it a far more attractive option for retailers.
The report ends by forecasting that, by 2020, beacons will be used to distribute around 1.6 billion coupons to smartphones annually, up from just 11 million this year....
Via Douglas G Hall
So the question today is: Are consumers still cashing in on coupons? We’ll look at the latest research, the impact of digital coupons and whether consumers still care about their coupons.
According to a report by Invesp, 59% of consumers will use a digital mobile coupon while shopping in 2016. An Inmar 2015 Shopper Study shows while overall coupon redemption is down 13%, digital usage is up. Macy’s, Target and other retailers are experimenting with Near Field Communication (NFC), Wi-Fi or GPS using iBeacons to deliver coupons. Jupiter Research estimates by 2020, beacons will be used to distribute around 1.6 billion coupons to smartphones annually, up from just 11 million this year.
Digital coupons appear to be reducing the impact of coupon fraud and research also shows consumers spend between $10 and $50 more if they get to use a digital coupon. Coupons as E. coli crisis management tool? Seems to be working at Chipotle where the company is rebuilding customer confidence after losing $72 million in the last quarter of 2015 due to its E. coli crisis. 58% of consumers prefer to receive their coupons, discounts and promotions by email says a report from PricewaterhouseCoopers. The report has eight key findings with insight on everything from mobile preferences and loyalty programs to coupons and social media.
Via Douglas G Hall
With 65 percent of convenience store shoppers who use mobile coupons redeeming offers within five minutes, savvy retailers are leveraging their loyalty programs and in-store signage to target consumers who are nearby or in their stores, according to a report released today by Koupon Media.
Mobile coupon adoption continues to grow as retailers and brands get more innovative, helping drive higher redemption rates than for paper coupons, according to Koupon Media’s Mobile Coupons: State of the Industry 2016 report. Gamified scratchers, 30-day promotions, redeemable display ads and TV marketing are just some of the ways marketers are boosting their mobile coupon efforts....
Despite the increasing availability of digital coupons, shoppers still prefer paper coupons, according to a new report from CreditCards.com.
Experts say the reasons are largely because paper is an ingrained habit and a convenient shopping reminder.
“While shoppers are changing their behaviors with gusto these days, digital couponing has not caused the revolution that many had prognosticated,” said Mark Heckman, Principal, Mark Heckman Consulting. “One reason is paper coupons are still in vogue is their visceral nature. Digital coupons require action to select or load, and then the hard part; that is, remembering what you have loaded. Contrast that with paper. Paper coupons are front and center in the shoppers pouch, bag, wallet or purse.”...
We are back with another issue of ‘Best of Beacons this Week’. This week we’ve got a great lineup of beacon articles in store, including how Pizza Hut installed beacons across 1471 locations, to why Wi-Fi and beacons can work together to deliver great experiences, and more. So sit back, sip a cup of coffee and check out the stories we have lined up for you.
Although there are some interesting developments on the horizon for couponing, it’s undeniable that a lot of what’s being proposed for the future seems to involve more invasive methods that deny shoppers that element of choice – which I think is crucial.
At the moment, as an industry we’re already doing incredibly well at converting traffic during that all-important Zero Moment of Truth – ensuring that when a customer searches for a code to use at checkout, you can deliver. Hacking and playing with the boundaries of technology is crucial for keeping companies fresh, but it’s important that we don’t forget the present: the Zero Moment of Truth is still at the core of what we do....
India is a market obsessed with discounts, coupons and any deal that can help them spend less and save more. This trend was fairly offline until the e-marketplace boom came into place.
The e-commerce boom quickly transferred the euphoria of bustling bazaars online and tech-savvy people were more than happy to shop with a click of a button. With a large number of people from tier 1 and tier 2 cities buying online, it was not far before discounts industry made an online surge.
We observed similar behaviour in global markets as well. Reading on the lines of this buying habit, we conducted an elaborate research on the coupon usage behaviour of the online shoppers. We have come up with an interesting infographic on how people shop and use online coupons globally....
This week Target became the latest retailer to integrate beacon technology into the shopping experience, announcing that it will test using low-energy Bluetooth beacons to deliver coupons and special offers to the mobile devices of shoppers when they’re near the product in question.
Target is currently testing the beacon technology at 50 stores in major markets across the country, including New York City, Chicago, Denver, San Francisco and Seattle. The retail giant plans to limit the number of mobile push notifications sent to each device to two per visit, in order to avoid driving shoppers insane....
Forrester asserts that consumer use of coupons has shifted overwhelmingly to digital, with 66 million digital coupons redeemed in 2013, up 141 percent from 2012.
However, even as mobile wallets and applications now hand out context-specific coupons at critical moments, most marketers still rely on free-standing inserts.
Forrester recommends that marketers consider the ability of context to improve the relevance of coupons the same as it does for marketing messages. The report recommends marketers personalize their physical and digital coupon offers and distribution...
Cashback industry leader eBates had a phenomenal year, returning $98,339,477 to consumers. Consumers are now embracing cashback programs and merchants are seeing the benefits of this powerful marketing strategy in driving sales. The future strength of the cashback industry is further reflected in the purchase of eBates for more than $1 billion by Japanese conglomerate Rakuten.
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According to new research from Valassis, 79% of consumers can be influenced to switch brands by coupons. Fickle? Certainly. Opportunity? Absolutely!