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Scoop.it!
We are back with another issue of ‘Best of Beacons this Week’. This week we’ve got a great lineup of beacon articles in store, including how Pizza Hut installed beacons across 1471 locations, to why Wi-Fi and beacons can work together to deliver great experiences, and more. So sit back, sip a cup of coffee and check out the stories we have lined up for you. 
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Scoop.it!
This week Target became the latest retailer to integrate beacon technology into the shopping experience, announcing that it will test using low-energy Bluetooth beacons to deliver coupons and special offers to the mobile devices of shoppers when they’re near the product in question. Target is currently testing the beacon technology at 50 stores in major markets across the country, including New York City, Chicago, Denver, San Francisco and Seattle. The retail giant plans to limit the number of mobile push notifications sent to each device to two per visit, in order to avoid driving shoppers insane....
Jeff Domansky's insight:
Attention shoppers...
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Interesting snapshot of beacon innovations in marketing.