Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Coupons.Com Unveils America's 25 Most Frugal Cities of 2015

Coupons.Com Unveils America's 25 Most Frugal Cities of 2015 | Public Relations & Social Marketing Insight | Scoop.it

For the sixth year, Coupons.com, Quotient Technology Inc.'s (NYSE: QUOT) flagship savings destination, is releasing America's Most Frugal Cities list, showcasing cities with the most budget-conscious shoppers. According to the 2015 Coupons.com Savings Index[1], shoppers in 2015 clipped more than 1.6 billion digital coupons and saved more than $2.3 billion on consumer packaged goods, including grocery and household items.

This year, residents in Orlando are once again the savviest savers in the nation, reclaiming the title of Americas Most Frugal City from San Francisco, which took the lead in 2014 for the first time. Orlando won the 2013 honors and slipped to the third-ranked position in 2014. Rounding out the top 10 list, Washington, D.C., took the #2 spot for the second year in a row. Charlotte, N.C., moved up two spots to #3 and for the first time ever, New York City cracked the top 10 list as the #4 most frugal city in 2015. Atlanta (#5), Cleveland (#6), and Tampa, Fla. (#7), came in at a virtual tie, with Nashville, Tenn. (#8), narrowly beating Raleigh, N.C. (#9) and Virginia Beach, Va. (#10) to round out the top 10....

Jeff Domansky's insight:

Where are the biggest cheapskates according to Coupons.com? Orlando, Washington DC and Charlotte, NC.

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New Survey of Diners Finds That Mobile Is a Major Influencer on Food and Dining Choices

New Survey of Diners Finds That Mobile Is a Major Influencer on Food and Dining Choices | Public Relations & Social Marketing Insight | Scoop.it

RetailMeNot, Inc., a leading digital savings destination connecting consumers with retailers, restaurants and brands, both online and in-store (www.retailmenot.com/corp), released a new study today, titled "The Evolution of Dining in the Digital Age," that explores digital savings and mobile habits among restaurant patrons, as well as general habits related to dining out and spending.

More than ever before, consumers are turning to their digital devices to help make dining out decisions easier, including searching for nearby locations and deals. In fact, nearly a third of consumers (32%) have used a deal that they found online or on their mobile device at a restaurant in the past three months. But that's not all they're using their smartphones for when dining; the survey breaks down when, where and how their mobile devices impact the dining journey....

Jeff Domansky's insight:

Digital coupons and mobile have a big influence on consumer restaurant and food choices.

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This one tool can lure shoppers to a new brand or retailer

This one tool can lure shoppers to a new brand or retailer | Public Relations & Social Marketing Insight | Scoop.it

Brand loyalty is important to retailers, but one tool can lure loyal shoppers away to other establishments.

Coupons are still one of the most effective tools to attract customers away from brands and retailers to which they are loyal, according to a report from Valassis.

Furthermore, coupons are just as influential among average consumers as they are among brand loyalists:

  • 84% of all consumers (not including brand loyalists) would likely switch stores in order to capitalize on weekly specials, compared to 82% of brand loyalists.
  • Coupons would lead 82% of all consumers to purchase a product from a brand they would not otherwise, compared to 78% of brand loyalists
  • 85% of all consumers would purchase a new product because of a coupon, compared to 84% of brand loyalists....
Jeff Domansky's insight:

Coupons are still a powerful influence with the ability to move consumers from one brand to another with the right deal.

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Beacons to deliver 1.6 billion coupons annually by 2020 | Luxury Daily

Beacons to deliver 1.6 billion coupons annually by 2020 | Luxury Daily | Public Relations & Social Marketing Insight | Scoop.it

Coupons are quickly growing as a significant component of beacon-enabled proximity marketing thanks to strong redemption rates, with brands and retailers forecast to deliver 1.6 billion coupons a year by 2020, according to a new report from Juniper Research.

The results point to how proximity marketing is gaining traction as retailers look to engage more deeply with consumers in and around their stores, prompting the volume of beacon-enabled coupons to grow quickly from the 11 million expected to be delivered in 2015. However, the research also underscores the potential danger of turning beacons into nothing more than another offer channel, which is likely to cause shoppers to lose interest....

Jeff Domansky's insight:

Ever doubt the reach and growth potential of coupons? This Juniper Research report should convince you to keep coupons in your marketing mix in the future.

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