Public Relations & Social Marketing Insight

We dug deep into our data and found the 33 most effective (by claims and redeems) mobile coupons our members offered in 2015. We then divided them into three main types to make it easier for you to find coupons you may want to try yourself.

And don’t miss your bonus—four extra-smart hacks we added at the end.So, sit back, relax, and take a look at the wide range of effective coupons you can create yourself in just a few minutes....

Forrester asserts that consumer use of coupons has shifted overwhelmingly to digital, with 66 million digital coupons redeemed in 2013, up 141 percent from 2012.

However, even as mobile wallets and applications now hand out context-specific coupons at critical moments, most marketers still rely on free-standing inserts.

Forrester recommends that marketers consider the ability of context to improve the relevance of coupons the same as it does for marketing messages. The report recommends marketers personalize their physical and digital coupon offers and distribution...

Mobile coupons are on the rise, which should come as no surprise.

This is hardly to say paper coupons are dying, though the economics would imply they should be.

A mailed coupon costs a brand or retailer 25 cents, a printed newspaper coupon costs about 5 cents and a coupon that a consumer prints at home costs a retailer pretty much nothing, based on a recent study by Juniper Research.

Only about one percent of paper coupons are redeemed, fueling the natural migration to digital.

But a coupon delivered to a mobile phone can be much more relevant than one to a PC, causing a major move to mobile coupons....