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Although there are some interesting developments on the horizon for couponing, it’s undeniable that a lot of what’s being proposed for the future seems to involve more invasive methods that deny shoppers that element of choice – which I think is crucial.
At the moment, as an industry we’re already doing incredibly well at converting traffic during that all-important Zero Moment of Truth – ensuring that when a customer searches for a code to use at checkout, you can deliver. Hacking and playing with the boundaries of technology is crucial for keeping companies fresh, but it’s important that we don’t forget the present: the Zero Moment of Truth is still at the core of what we do....
The couponing process has never been so easy and accessible, which explains the steady rise in popularity of digital couponing over the last decade.