Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Coupons.Com Unveils America's 25 Most Frugal Cities of 2015

Coupons.Com Unveils America's 25 Most Frugal Cities of 2015 | Public Relations & Social Marketing Insight | Scoop.it

For the sixth year, Coupons.com, Quotient Technology Inc.'s (NYSE: QUOT) flagship savings destination, is releasing America's Most Frugal Cities list, showcasing cities with the most budget-conscious shoppers. According to the 2015 Coupons.com Savings Index[1], shoppers in 2015 clipped more than 1.6 billion digital coupons and saved more than $2.3 billion on consumer packaged goods, including grocery and household items.

This year, residents in Orlando are once again the savviest savers in the nation, reclaiming the title of Americas Most Frugal City from San Francisco, which took the lead in 2014 for the first time. Orlando won the 2013 honors and slipped to the third-ranked position in 2014. Rounding out the top 10 list, Washington, D.C., took the #2 spot for the second year in a row. Charlotte, N.C., moved up two spots to #3 and for the first time ever, New York City cracked the top 10 list as the #4 most frugal city in 2015. Atlanta (#5), Cleveland (#6), and Tampa, Fla. (#7), came in at a virtual tie, with Nashville, Tenn. (#8), narrowly beating Raleigh, N.C. (#9) and Virginia Beach, Va. (#10) to round out the top 10....

Jeff Domansky's insight:

Where are the biggest cheapskates according to Coupons.com? Orlando, Washington DC and Charlotte, NC.

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This one tool can lure shoppers to a new brand or retailer

This one tool can lure shoppers to a new brand or retailer | Public Relations & Social Marketing Insight | Scoop.it

Brand loyalty is important to retailers, but one tool can lure loyal shoppers away to other establishments.

Coupons are still one of the most effective tools to attract customers away from brands and retailers to which they are loyal, according to a report from Valassis.

Furthermore, coupons are just as influential among average consumers as they are among brand loyalists:

  • 84% of all consumers (not including brand loyalists) would likely switch stores in order to capitalize on weekly specials, compared to 82% of brand loyalists.
  • Coupons would lead 82% of all consumers to purchase a product from a brand they would not otherwise, compared to 78% of brand loyalists
  • 85% of all consumers would purchase a new product because of a coupon, compared to 84% of brand loyalists....
Jeff Domansky's insight:

Coupons are still a powerful influence with the ability to move consumers from one brand to another with the right deal.

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