Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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This one tool can lure shoppers to a new brand or retailer

This one tool can lure shoppers to a new brand or retailer | Public Relations & Social Marketing Insight | Scoop.it
From www.businessinsider.com - May 17, 2016 5:18 PM

Brand loyalty is important to retailers, but one tool can lure loyal shoppers away to other establishments.

Coupons are still one of the most effective tools to attract customers away from brands and retailers to which they are loyal, according to a report from Valassis.

Furthermore, coupons are just as influential among average consumers as they are among brand loyalists:

  • 84% of all consumers (not including brand loyalists) would likely switch stores in order to capitalize on weekly specials, compared to 82% of brand loyalists.
  • Coupons would lead 82% of all consumers to purchase a product from a brand they would not otherwise, compared to 78% of brand loyalists
  • 85% of all consumers would purchase a new product because of a coupon, compared to 84% of brand loyalists....
Jeff Domansky's insight:

Coupons are still a powerful influence with the ability to move consumers from one brand to another with the right deal.

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Digital Coupons Becoming Core Promotional Element

Digital Coupons Becoming Core Promotional Element | Public Relations & Social Marketing Insight | Scoop.it
From www.mediapost.com - March 24, 2016 5:08 PM

While there are concerns over the cost of integrating Beacon technology at the Point Of Sale, it offers an attractive opportunity to retailers as a means of engaging with consumers in-store, opines the report.  And, though previous research anticipated that consumer adoption would be limited to iPhone users, the last 18 months has seen a spate of activities enabling beacons for Android users, making it a far more attractive option for retailers.

 The report ends by forecasting that, by 2020, beacons will be used to distribute around 1.6 billion coupons to smartphones annually, up from just 11 million this year....


Via Douglas G Hall
Jeff Domansky's insight:
Let's replay that key stat: "by 2020, beacons will be used to distribute around 1.6 billion coupons to smartphones."
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Doug Hall's curator insight, March 24, 2016 4:57 PM
Let's replay that key stat: "by 2020, beacons will be used to distribute around 1.6 billion coupons to smartphones."
adeline t's curator insight, March 24, 2016 6:03 PM
Let's replay that key stat: "by 2020, beacons will be used to distribute around 1.6 billion coupons to smartphones."
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Beacons to deliver 1.6 billion coupons annually by 2020 | Luxury Daily

Beacons to deliver 1.6 billion coupons annually by 2020 | Luxury Daily | Public Relations & Social Marketing Insight | Scoop.it
From www.luxurydaily.com - January 5, 2016 1:05 PM

Coupons are quickly growing as a significant component of beacon-enabled proximity marketing thanks to strong redemption rates, with brands and retailers forecast to deliver 1.6 billion coupons a year by 2020, according to a new report from Juniper Research.

The results point to how proximity marketing is gaining traction as retailers look to engage more deeply with consumers in and around their stores, prompting the volume of beacon-enabled coupons to grow quickly from the 11 million expected to be delivered in 2015. However, the research also underscores the potential danger of turning beacons into nothing more than another offer channel, which is likely to cause shoppers to lose interest....

Jeff Domansky's insight:

Ever doubt the reach and growth potential of coupons? This Juniper Research report should convince you to keep coupons in your marketing mix in the future.

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Coupon marketing: facts and usage statistics - Amasty

Coupon marketing: facts and usage statistics - Amasty | Public Relations & Social Marketing Insight | Scoop.it
From blog.amasty.com - December 9, 2014 2:50 AM

Did you know that the very first paper coupon was released by Coca-Cola in 1888? Here's how it looked.


By 1913, the company had redeemed 8.5 million tickets. The coupon marketing era had started. Where are we now? In this article I’m going to collect those coupon industry statistics and trends that can be of use for e-commerce specialists.


Well, it's been 127 years. It's been a lot of coupon hysteria during the great depression, a big switch from local markets to big stores in the USA after the war, when coupons also played a significant role, and finally the invention of the Internet which brought printable and digital coupons. What shop owners should know about coupon usage in 2015?...

Jeff Domansky's insight:

Coupons here, coupons there, coupons everywhere - an interesting look at coupons.

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Dean Ryan G. Martin's curator insight, December 9, 2014 3:47 AM

Confirmed. "E-mails with coupons have more opens, clicks and transactions."
Cory Batic's curator insight, December 9, 2014 5:51 PM

When purchasing consumer goods, many potential buyers look to coupons to entice them to act. Additionally, regular consumers get a sense of winning when they are able to purchase products at lower prices than other customers. Overall, for business to consumer products, coupons are important marketing tools.
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The Value of Coupons in Digital Campaigns

The Value of Coupons in Digital Campaigns | Public Relations & Social Marketing Insight | Scoop.it
From www.digitalinformationworld.com - June 10, 2014 2:05 AM
The use of coupons is a proved and tested Marketing tool that has clear benefits and objectives; you give people money off to encourage new product trial, brand loyalty and customer retention. However, only recently have coupons started playing a major role in digital campaigns too. Digital coupons can help measure the return of different Marketing campaigns, make use of the ‘mobile’ trend, giving people the opportunity to always have access to the most relevant coupons, as well as increase customer engagement on social media outlets. 67 percent of consumers will ‘like’ a Facebook page to obtain a 25%+ saving from a brand and 71% searched online for a coupon after hearing about it on social media....
Jeff Domansky's insight:
Coupons count.
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New Survey of Diners Finds That Mobile Is a Major Influencer on Food and Dining Choices

New Survey of Diners Finds That Mobile Is a Major Influencer on Food and Dining Choices | Public Relations & Social Marketing Insight | Scoop.it
From www.prnewswire.com - May 17, 2016 5:13 PM

RetailMeNot, Inc., a leading digital savings destination connecting consumers with retailers, restaurants and brands, both online and in-store (www.retailmenot.com/corp), released a new study today, titled "The Evolution of Dining in the Digital Age," that explores digital savings and mobile habits among restaurant patrons, as well as general habits related to dining out and spending.

More than ever before, consumers are turning to their digital devices to help make dining out decisions easier, including searching for nearby locations and deals. In fact, nearly a third of consumers (32%) have used a deal that they found online or on their mobile device at a restaurant in the past three months. But that's not all they're using their smartphones for when dining; the survey breaks down when, where and how their mobile devices impact the dining journey....

Jeff Domansky's insight:

Digital coupons and mobile have a big influence on consumer restaurant and food choices.

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Coupon Statistics: The Ultimate Collection

Coupon Statistics: The Ultimate Collection | Public Relations & Social Marketing Insight | Scoop.it
From blog.accessdevelopment.com - February 20, 2016 10:17 AM

For many, coupons have strange connotations. They're something moms cut out, or they're only used by poor folks or the elderly.


In reality, the opposites of these are true - coupons are incredibly popular among affluent folks and millennials (not to mention every other demographic), and they don't even have to be printed out anymore, so keep your scissors in the junk drawer.

 

As these statistics reveal, the coupon is still a driving force in commerce that connects people (and their wallets) to brands. People will never tire of saving money, and brands are always looking to bring in new customers. Mix in a decade-long struggling economy, and you have a savings-savvy mindset that isn't going away anytime soon.


Enjoy this collection of coupon stats, which we plan to keep updated with the most current and relevant research on an ongoing basis. If your company has completed research into these fields that we should include, please let us know....

Jeff Domansky's insight:

Every recent, relevant coupon statistic, all on one page by Brandon Carter. Seriously recommended reading for Marketers. 10/10

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The best of eBates 2014

The best of eBates 2014 | Public Relations & Social Marketing Insight | Scoop.it
From click.ebates.com - January 13, 2015 12:56 PM

Cashback industry leader eBates had a phenomenal year, returning $98,339,477 to consumers. Consumers are now embracing cashback programs and merchants are seeing the benefits of this powerful marketing strategy in driving sales. The future strength of the cashback industry is further reflected in the purchase of eBates for more than $1 billion by Japanese conglomerate Rakuten. 

Jeff Domansky's insight:

The future definitely looks bright for the cashback industry.

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Jeff Domansky's curator insight, January 13, 2015 1:01 PM

The future definitely looks bright for the cashback industry.
Doug Hall's curator insight, January 13, 2015 1:04 PM

The future definitely looks bright for the cashback industry.
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More Coupons Finding Mobile Shoppers | MediaPost

More Coupons Finding Mobile Shoppers | MediaPost | Public Relations & Social Marketing Insight | Scoop.it
From www.mediapost.com - September 4, 2014 1:24 PM

Mobile coupons are on the rise, which should come as no surprise.


This is hardly to say paper coupons are dying, though the economics would imply they should be.


A mailed coupon costs a brand or retailer 25 cents, a printed newspaper coupon costs about 5 cents and a coupon that a consumer prints at home costs a retailer pretty much nothing, based on a recent study by Juniper Research.


Only about one percent of paper coupons are redeemed, fueling the natural migration to digital.


But a coupon delivered to a mobile phone can be much more relevant than one to a PC, causing a major move to mobile coupons....

Jeff Domansky's insight:

And you thought coupons dead? No, they're just moving onto mobile.

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