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The use of coupons is a proved and tested Marketing tool that has clear benefits and objectives; you give people money off to encourage new product trial, brand loyalty and customer retention. However, only recently have coupons started playing a major role in digital campaigns too. Digital coupons can help measure the return of different Marketing campaigns, make use of the ‘mobile’ trend, giving people the opportunity to always have access to the most relevant coupons, as well as increase customer engagement on social media outlets. 67 percent of consumers will ‘like’ a Facebook page to obtain a 25%+ saving from a brand and 71% searched online for a coupon after hearing about it on social media....
