Public Relations & Social Marketing Insight

Simplicity never feels big enough. We want big, impressive, inspiring, creative ideas, right?

So we add, and add, and add. Paring back -- removing extra words, images, slogans, and the innumerable things a brand wants to communicate to a consumer in one ad -- isn't easy. But when a brand conveys a message using only the most essential images and text, we take notice. We recognize how difficult it was to tell a story or highlight a benefit using only a few elements.

If you're looking for inspiration on how to make simple attention-grabbing, check out these minimalist print ads....