Public Relations & Social Marketing Insight

Color is everywhere. Our mind is engaging with different colors on a consistent basis, and associates them with different things. A study titled Impact of Colors in Marketing describes how researchers found that up to 90% of snap judgments made about products can be based on color alone (depending on the product). But although we are so familiar with colors, there is a large spectrum of uncertainty when it comes to using color for art and design.

When we talk about web or graphic design, color might be the single most important choice. The right color decision is the foundation for a beautiful, engaging and seamless design. However, the wrong color choice can destroy a design, even if everything else is there.

Let’s look at an example. The image below features the exact same infographic – the same content, the same hierarchy, the same positioning of elements....