Public Relations & Social Marketing Insight

So what is product packaging? It’s a practical tool, yes. (I mean, how else are you going to effectively get beer into your mouth?) But it’s also more than that.

 

Like any good design, packaging tells a story. It’s also a sensual experience, literally engaging us through sight, touch and sound (and possibly smell and taste, depending on the product/package). All of these details help us understand what the enclosed product is for, how it should be used, who should use it and, maybe most importantly, if we should buy a product or not.

 

In the Ultimate Guide to Product Packaging Design we look at how to get your packaging to tell the story you want....

Typeface selection plays a critical role in the readability of your content. Although it may be one of the overlooked aspects when it comes to designing websites. One of the main finding of Nielsen Norman Group Eye-tracking Study of Web Readers was “Text Attracts Attention Before Graphics”. The study revealed:

“Of users’ first three eye-fixations on a page, only 22% were on graphics; 78% were on text”.

As a web designer, you need to pay more attention to typography.To make your design more effective and impactful we have compiled a huge list of typography tools and resources available on the Internet. If you are serious about web design and want to improve your skills, Take time to work your way through this resources.…

2016 is coming with new and exciting trends. We saw some web design trends are fading in 2015 and some are growing up like hero header, flat design and retro/vintage background are appear in modern website designing. Today we are going share third collection of Web Design Trends 2015. I hope your will enjoy the amazing websites collection and get some great ideas for your next web design projects....

Do you want to make your infographics iconic? Okay, so we don’t mean “iconic” in the usual sense. We mean using icons in your infographic design. Icons are those little illustrative graphic images/clip art that represent an object, action or idea. They are often stylized and simplified designs. N

Using icons can make your infographic design more cohesive and more professional. With Venngage you can choose from over 10,000 icons in our icon library and stylize them to your preference by editing their colors, sizes and positions.  Here are some tips for how to use icons in your infographics....

Alright, for the sake of those who feel uncomfortable around negativity, you’ll be happy to know that negative space is also known as ‘white space’.

Is that better? Okay, let’s continue.

Note that just because it’s called negative space it’s not necessarily black. Similarly, it’s not always white just because it’s referred to as white space. Negative space or white space is the open or empty space left around any object. Consider it as the breathing room that you leave around every piece of image or text on your design. This dictates how crowded or how light your overall design looks....

Color is everywhere. Our mind is engaging with different colors on a consistent basis, and associates them with different things. A study titled Impact of Colors in Marketing describes how researchers found that up to 90% of snap judgments made about products can be based on color alone (depending on the product). But although we are so familiar with colors, there is a large spectrum of uncertainty when it comes to using color for art and design.

When we talk about web or graphic design, color might be the single most important choice. The right color decision is the foundation for a beautiful, engaging and seamless design. However, the wrong color choice can destroy a design, even if everything else is there.

Let’s look at an example. The image below features the exact same infographic – the same content, the same hierarchy, the same positioning of elements....

Your label is one of the first thing people are going to notice about your bottle. And a label can tell you a lot about the wine inside: what kind of occasion it’s best for, whether it’s a red or a white (or a sparkling or a rose), what varietal it is, what type of flavor to expect… seriously, your customer is drawing a LOT of information from your label.

 

And because they’re looking for your label to get all of that information, you want to make sure that your label is an accurate representation of who you are and what your customer can expect from your wine. It’s a big deal!

 

Here’s a roundup of 30 of our favorite cool wine labels for inspiration...

Trends are mysterious things. Some stay for years and others are just a swift shimmer that leave as fast as they enter the scene. Still others shift and evolve with the times. Design is both the driving force and the result of this cycle of trends—with packaging design creating personal experiences (like the unboxing experience) that connect consumers to brands on a deeper level.

With that in mind, here are the 9 packaging trends that we are predicting for 2017....

A lot of these lists just cram everything and anything into the lineup. So, we decided to pick our designers’ brains to bring you the best resources that we are using on a daily basis.

Back in 2011, food research consulting firm Technomic released a report claiming nearly a quarter of all vodka consumed was flavored. Manufacturers took notice, and over the ensuing half-decade, liquor store shelves exploded.

What was once considered a comparatively benign liquor now encompassed a diversity of flavors ranging from fruit-based to dessert-infused to abominations such as fresh-cut grass, tobacco, and sriracha. Pinnacle Vodka now boasts more than 40 “playful” varieties, up from 30 in 2013. My own local store carries five different types of coconut vodka alone.

As one would expect, this trend spilled over into other categories of booze. Though lacking the insipidness of vodka, liquor producers found creative ways to appeal to the flavor-seeking niche. Jack Daniel’s introduced honey and cinnamon whiskies, Hoxton gave us iris-imbued gin, and just recently, tequila manufacturers debuted a host of flavored varieties....

Well, it is this time of the year when web designers are starting to ponder about what is going to be trendy and prevailing in web design in the year to come.

But not all of the businesses are opposing to the changes, there are many websites who welcomed the responsive design and quickly positioned themselves in the 82% of sites that use responsive design in 2015 (although author Bryson Meunier feels that this number is greatly exaggerated).

It appears that after Mobilegeddon responsive design is no longer a trend but a way to create a website or web app. So after [hopefully] surviving it, web designers are trying to find what is going to be popular in the coming 2016. Let’s have a look what are the predictions of some hard-working web professionals....

And one of the easiest palettes to use (and hardest to mess up) is a monochromatic one.  Although mono does mean “one,” this approach to color isn’t just using the same single shade in multiple places in your design. Instead, you can create a monochromatic color palette by choosing one base color (traditionally one of the 12 on the color wheel) plus any number of variations of that base.

What type of variations? Let’s look at our options:

- Shades: the base color darkened with black.

- Tones: the base color dulled (or desaturated) with gray.

- Tints: the base color lightened with white...

As most of you guys probably know, the footer is the last significant part of a website. It tends to be used for placing important information, such as the RSS feedback button, slide galleries, contact information, latest posts, the site map, among others. But the footer its not just a large space to fill the bottom of the page. It's a whole design area, in which the designer can place some pretty cool ideas that will not fit inside the main space of the site. In this countdown, we will be showing you some of the coolest footer ideas on the web, so lets get it started.

Futuristic fonts are only applicable to certain types of projects. These designs often require an ultra-hip, ultramodern, revolutionary-themed appearance. These fonts have an edge. They are stimulating and can even be sexy. Futuristic fonts are often used on graphics promoting big entertainment events like a concert.

These kind of fonts are also the go-to typefaces for projects with a futuristic feel or persona. Take the Black Eyed Peas for instance. The group has adopted this avant-garde, modernistic character on their songs, videos and outfits. It only follows that the font they use on their concert posters and album covers is part of the futuristic font family. Music duo Daft Punk also embraces this identity. And so when you check out the duo’s website, you’ll instantly be presented with a variety of futuristic fonts as part of the site’s overall design...

Recently, we started asking businesses how much they valued design in their workplace.

And this is one of the most common answers we heard: For the challenge of perfecting a steady design flow – is it really worth it?

Firstly, we’re strong believers in the notion that design in the workplace should be easy. And secondly – a thousand times yes.

To outline exactly why, we created this list of proven reasons design is a good business decision....