Public Relations & Social Marketing Insight

The goal of the Bibliotheca project is to print a Bible that you'll want to read cover to cover.The Bible is sometimes called the greatest story ever told. Its typography, on the other hand, leaves much to be desired. Unlike the layout of novels, the layout of the Old and New Testament discourages reading the book from front to back.

Normally printed as a single, 2,000-odd page volume with microscopic, two-columned text, the Bible's typography is designed with reference, not readability, in mind. No wonder that while 73% of Americans say they are Christian, only one in five Americans will cop to actually reading the Bible on a regular basis.

IT'S A BIBLE THAT WANTS TO BE READ LIKE A SHORT STORY COLLECTION.

A new Kickstarter project by Santa Cruz typographer Adam Lewis Greene is hoping to improve Biblical literacy. Called the Bibliotheca, the project is a new printing of the Old and New Testaments that is designed to be read from cover to cover....

As if Instagram weren’t easy enough already, last week we learned that the Socialmatic, aka the “Instagram Camera”, is really going to happenthanks to a deal between an Italian inventor and the folks responsible for the Polaroid name. We find the concept behind this product amusing, but it also represents the latest step in an interesting rebranding experiment.

The old-school camera company went bankrupt more than a decade ago, and the folks who bought the name quickly began making money by licensing it to other brands. C&A Licensing, which owns the rights to all things “Polaroid”, already attempted to tie it to the smartphone craze earlier this year by planning a series of “FotoBar” locations that aim to put the brand back in business by aping the Apple Genius Bar retail model....

Get inspired by these 7 B2B companies we admire for awesome visual marketing content.

...Lucky for you, there a ton of ways you can get visual without taking screenshot after screenshot of your "boring" product. In fact, you already have the resources and know-how you need to create visual content right on your computer (or how to hire someone to help you out). Now all you need is a little dose of inspiration and creativity. So to help you get out of that non-visual rut and feel inspired to create awesome visual content of your own, we’ve compiled several noteworthy visual content examples from some B2B companies that have it right.

Just keep in mind that effective visual content may not always make you gasp, “Wow!” Remember that intricacy of design and professional photography skills aren’t always necessary in order to create outstanding visual content that brings in new visitors, leads, and customers to your business....