Public Relations & Social Marketing Insight

...Yesterday Reuters unveiled a preview site for the future look and design of Reuters.com; it had given a sneak peek earlier. It’s a river-of-news type of approach that mirrors the flow of data on one of Reuters terminals, but has also become increasingly popular in the era of social media. Go to an article page and you find that you’re actually placed in the middle of a larger stream of content — scroll up or down and you’ll find your story’s text actually lives in a bifurcated version of the Reuters front page.

 

If every page is your homepage, why not treat them all like one? The team responsible for the new site and apps sees the project as less of a redesign and more of a rebuild: Instead of adding new flooring and fixtures, they’ve taken the house down to the foundation. (See below for more.) “This goes back to the history of Reuters.

 

This news organizations has access to so much information being delivered in real time,” said Jim Roberts, executive editor for Reuters Digital (and until recently of The New York Times). The goal of the new digital products is to merge the worlds of traditional newsgathering and social media: “I’m also a fan of what social media is doing to conventional media to have the ability to smartly inform people in real time about the information we are creating with our 2,800 journalists.”...