Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Adobe brilliantly reimagines the color picker as an artist's watercolor palette

Adobe brilliantly reimagines the color picker as an artist's watercolor palette | Public Relations & Social Marketing Insight | Scoop.it

While many imaging apps’ tools closely resemble those used by artists in the real world – such as brushes and pens – the color picker feels like a completely digital device. A new project from the folks at Adobe Research and University of Toronto reimagines it as a skeuomorphic palette that’s designed to be more natural and intuitive, while allowing for the creation of harmonious color schemes and works of art.


Instead of forcing users to choose from colors from across the entire spectrum, Playful Palette presents you with an interface that’s more like how you’d mix paint in real life. Pick a bunch of colors represented as paint blobs, make a puddle with them, blend them with lighter and darker hues by pushing in different directions and get a gradient of colors to work with. Hit ‘play’ on the clip for a better idea of what I’m talking about:...

Jeff Domansky's insight:

Adobe Research and University of Toronto have reimagined the color picker as a skeuomorphic palette that's designed to be more natural and intuitive.

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10 great examples of web design portfolios for 2017

10 great examples of web design portfolios for 2017 | Public Relations & Social Marketing Insight | Scoop.it

If you want to get the job or freelance gig you’re looking for, your portfolio needs to impress. And web designers have a tougher time than other creatives, as it isn’t just the case studies people will judge you on, but the design of the site itself. In this post, we bring you 10 of the coolest web design portfolios we’ve seen emerge in 2017 so far.


While some go to town on special effects, others just rely on the timeless values of good design. All, however, should provide ample inspiration for your own portfolio....

Jeff Domansky's insight:

10 of the latest and greatest web designer portfolios to emerge this year.

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Drawing Attention Through Color in Web Design - Designmodo

Drawing Attention Through Color in Web Design - Designmodo | Public Relations & Social Marketing Insight | Scoop.it

Working with color can be so much fun. Color can set the mood and tone of a design. Color can make a design appear clean or messy. Another thing we can use color for is to draw attention to a desired piece of content or element.


In this post, we’ll go over the various way in which color can be manipulated to draw attention to something. Some of the examples will talk about repetitiveness, some about photography and others about how a lack of color can be a strategic thing too.


Let’s get started in analyzing how to draw attention through color....

Jeff Domansky's insight:

Paula Borowska shows how  to use color to spark your web design.

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Typography Inspiration for the Modern Web · Typewolf

Typography Inspiration for the Modern Web · Typewolf | Public Relations & Social Marketing Insight | Scoop.it

I launched Typewolf as a side project in June of 2013. Working as a designer, I was always frustrated by the lack of good resources for choosing fonts for design projects. Seeing type samples set in “the quick brown fox jumps over the lazy dog” isn’t very useful when it comes to web design—seeing how real type performs on actual websites is much more helpful.


I’ve also noticed that other typography sites tend to be written from a type designer’s perspective rather than from the perspective of someone who actually uses type in their day-to-day work. I’ve been a designer for 15 years, so everything on Typewolf is approached from a designer’s perspective....

Jeff Domansky's insight:

Jeremiah Shoaf's Typewolf helps designers choose the perfect font combination for their next design project—features web fonts in the wild, font recommendations and learning resources. Excellent resource.

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100 Greatest Free Fonts Collection for 2015

100 Greatest Free Fonts Collection for 2015 | Public Relations & Social Marketing Insight | Scoop.it

Just like previous years, we've undertaken great efforts to look for, categorize, and create font previews of 100 typefaces that you can use to do almost anything.


Regarding their licenses, you should pay attention to each one individually as, while the majority are completely free, some are for personal use only and others are not full families – this means that you’ll only be able to download regular or medium weights or condensed styles for free.


Font Selection


As you know, the selection has been made keeping the typical type classifications in mind to help you browse more efficiently: Serif, Sans Serif, Slab Serif, Rounded, Geometric, Decorative, Display, etc.


Many of these fonts can also be downloaded as a web font kit so that you can use them in your online projects....

Jeff Domansky's insight:

The type is right and other design inspiration from this collection of 100 typefaces.

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50 Gorgeous Color Schemes From Award-Winning Websites

50 Gorgeous Color Schemes From Award-Winning Websites | Public Relations & Social Marketing Insight | Scoop.it

Color is such a fundamental part of the way we perceive the world that we often take it for granted. Think about it: From the youthful and vivid orange on someone’s attire to the gray and gloomy sky above us, colors have the power to mold our perceptions of others and even the circumstances we find ourselves in.


This is why one of the most powerful tools in a designer’s arsenal is color. It can either make or break a design; it can be the determining factor in engaging viewers or sending them promptly on their way.


As a non-designer, I often find it difficult to find just the right colors for my amateur projects. Whether I’m creating a simple image to support my content or more elaborate projects such as a slide deck or infographic, I frequently spend a good amount of time looking for the perfect color scheme. I ask myself questions like: Do I want my design to be inviting? Provocative and bold? Or intelligent and elegant?


Unless you’re a seasoned designer, it takes time and effort to find a color combination that works, which is why the design team at Visme decided to provide our users with a handy list of beautiful color schemes from websites that have been recognized by Awwwards, the most prestigious award for Web designers and developers....

Jeff Domansky's insight:

A list of 50 color schemes from award-winning websites, and how to apply them in Visme using the hex color codes.

GwynethJones's curator insight, April 15, 2017 10:00 PM

LOVE me some colour schemes!

Anne's curator insight, April 17, 2017 8:29 AM

A list of 50 color schemes from award-winning websites, and how to apply them in Visme using the hex color codes.

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How to Use White Space in Web Design

How to Use White Space in Web Design | Public Relations & Social Marketing Insight | Scoop.it

‘Crowded’ websites are difficult to read. Complexity often makes users uncomfortable. If we’ve overwhelmed them with lots of different information, all fighting for their attention, they will leave or not take the action we’d wanted them to do. It may be purchasing something on e-commerce website or reading the article on a blog.


There is, however, a concept that helps graphic designers to create great web experiences, making the content appealing and easy to follow.


It’s white space – the way of giving your layouts extra room, simply by avoiding unnecessary clutter and using the space between elements for their advantage....

Jeff Domansky's insight:

White space is a concept that will help you to make beautiful, easy to read websites.

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15 Inspiring Examples of Small Business Branding

15 Inspiring Examples of Small Business Branding | Public Relations & Social Marketing Insight | Scoop.it

While big businesses often have multiple decision makers with very specific ideas and guidelines to keep their existing brands consistent, smaller companies are usually more open to exploring new creative directions, and can move faster to implement them.

 

If you need some more convincing that working with small businesses can result in some stunning creative work, we've put together a list of 15 small business branding examples to get you inspired for your next project...

Jeff Domansky's insight:

Check out these stunning and unique examples of small business branding from HubSpot.

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Web Design Agencies Websites: 26 Creative Web Examples | Graphic Design Junction

Web Design Agencies Websites: 26 Creative Web Examples | Graphic Design Junction | Public Relations & Social Marketing Insight | Scoop.it

Fresh, innovative, creative, minimalist award winning web design agencies websites for inspiration. Today we've selected 26 best web design agencies' websites.


Beautiful examples of Web Design Agencies websites for inspiration. These agencies are are using the latest technologies “HTML5,  CSS3  and  JavaScript” for their websites to create perfect and eye catching design. 


Let’s take a quick look at some amazing new web trends to keep in mind when designing your next website project.

Jeff Domansky's insight:

You're in for a creative treat with these 26 agency websites. Enjoy.

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2017 predictions for web design technology trends – Envato

2017 predictions for web design technology trends – Envato | Public Relations & Social Marketing Insight | Scoop.it
When I worked as a web designer, I was fascinated by how design trends changed each year. Since hanging up my design boots and focusing on being CEO of Envato, my focus has shifted from visual trends, to industry and technology ones. As I did in 2014 and 2015, here’s my take on where the world is moving!...
Jeff Domansky's insight:
Always good to start with a fresh design perspective.
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10 Recent Inventive Examples of Animation in Web Design

10 Recent Inventive Examples of Animation in Web Design | Public Relations & Social Marketing Insight | Scoop.it

In a creative profession like web design, inspiration plays a huge part in your daily work schedule. It’s not always easy to come across inspiration which is why I started collecting all of the little snippets of inspiration I could find with my new side project.

 

Whether you are a freelancer or part of a larger design team, getting a dose of inspiration in the morning is an excellent way to start your day. With inspiration in mind, I want to welcome you to a curated roundup of inspiring web design elements. Featuring everything from simple, animated SVG logo design to complex interactive storytelling, this page is sure to inspire – so take a look and tell us what you think!...

Jeff Domansky's insight:

Lots of creativity and design inspiration in these web design animations.

El Monóculo's curator insight, November 10, 2016 8:50 AM

Lots of creativity and design inspiration in these web design animations.

Daniel Gonzales's curator insight, November 10, 2016 12:32 PM
Innovative and inventive! Awesome new examples for future standards.. Great share ;-)
Yu PANG's curator insight, November 12, 2016 6:07 AM

10 Recent Inventive Examples of #Animation in #WebDesign 

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How To Make Your Own Website - Best Website Builder | Strikingly

How To Make Your Own Website - Best Website Builder | Strikingly | Public Relations & Social Marketing Insight | Scoop.it

Strikingly is the best website builder for anyone to build a gorgeous, mobile-friendly website easily. Quick, simple and stylish. Get started today.

 

EDITOR POSSIBLE

Click anything to edit, and publish instantly. Absolutely no code or design experience needed. We keep it simple and focused. Build a beautiful website in under 30 minutes. ...

Jeff Domansky's insight:

Excellent web design tool, very reasonably priced and exquisite design.

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The Enormous List of Web Typography Resources - Optimizer WP

The Enormous List of Web Typography Resources - Optimizer WP | Public Relations & Social Marketing Insight | Scoop.it

Typeface selection plays a critical role in the readability of your content. Although it may be one of the overlooked aspects when it comes to designing websites. One of the main finding of Nielsen Norman Group Eye-tracking Study of Web Readers was “Text Attracts Attention Before Graphics”. The study revealed:


“Of users’ first three eye-fixations on a page, only 22% were on graphics; 78% were on text”.


As a web designer, you need to pay more attention to typography.To make your design more effective and impactful we have compiled a huge list of typography tools and resources available on the Internet. If you are serious about web design and want to improve your skills, Take time to work your way through this resources.…

Jeff Domansky's insight:

Think topography doesn't matter? Think again and check out these amazing typography resources from Optimizer WP.

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Mobirise: Responsive Web Design Made Easy (and Free) | NOUPE

Mobirise: Responsive Web Design Made Easy (and Free) | NOUPE | Public Relations & Social Marketing Insight | Scoop.it

Talking about website builders, we have a plethora of options. But those that simply build a site as fast as 123 are few. Mobirise is the quickest builder I ever ran across.

 

 

Most small businesses don’t aim at delivering the most innovative website ever. All they want is a digital representation of their business on the web. Sure it’s supposed to look quite decent and not as if it was born yesterday. But it doesn’t have to be cutting edge technology either.

 

So what do these businesses or brands (which includes the many lone-wolf freelancers out there) really need? They need content, and they need a website that works across devices so that their content has the chance to get noticed. That’s about it.

Jeff Domansky's insight:

I can vouch for the Mobirise website builder. It's easy, fast and responsive. If WordPress is too much for you, this is a great alternative.

veolay's comment, May 28, 2017 12:46 PM
Fantastic I like it
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10 web design freebies to add to your arsenal

10 web design freebies to add to your arsenal | Public Relations & Social Marketing Insight | Scoop.it
Designing for the web, you must keep up-to-date with the latest trends and tools. For trends, it’s fairly easy to know what’s going on, but it can be hard to keep up with the latest tools. Let’s look at ten web design tools you can add to your toolbox.
Jeff Domansky's insight:

10 really useful web design tools and they're free.

Jeff Domansky's curator insight, April 26, 2017 9:29 AM

10 really useful web design tools and they're free.

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Behance: Creative typography pairs

Here's an inspiring collection of typeface and typography pairing resources for designers and bloggers.
Jeff Domansky's insight:

What a pair! Of typefaces that play well together, that is.

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Free typography resources: The big list - InVision Blog

Free typography resources: The big list - InVision Blog | Public Relations & Social Marketing Insight | Scoop.it

Everyone, even non-designers, can agree that the smallest typographical change can make a world of difference (*cough* Warren Beatty *cough*). Elevating designs through typography is a skill every designer should have in their back pocket.


Do you want to become a typography wiz—and, ultimately, an even better designer? We want that for you too! That’s why we’ve gathered a list of the best free typography resources—handpicked, just for you.


Free typography education


Check out these e-courses, e-books, and workshops to get started on your typographical journey....

Jeff Domansky's insight:

Over 40 free typography resources—font identifiers, downloadable fonts, courses, and more. Awesome resource.

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Typography can make or break your design: a process for choosing type

Typography can make or break your design: a process for choosing type | Public Relations & Social Marketing Insight | Scoop.it

One of the most important skills you can learn as a designer is how to choose type. This is because text is one of the primary ways designers can communicate with users. Typography can make or break a design.


There’s a beauty and complexity to typography. Some people devote their entire careers to type. Thankfully, their work is well documented, so we have tons of online resources for typography.


This article is designed to serve as a starting point for helping you learn how to choose type for your designs. It will encourage you to explore fonts and font combinations beyond those you’re familiar with....

Jeff Domansky's insight:

What type are you? Tips on typeface and design impact.

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9 Graphic Design Trends You Need To Be Aware of in 2017.

9 Graphic Design Trends You Need To Be Aware of in 2017. | Public Relations & Social Marketing Insight | Scoop.it

2017 is the year we return to the organic roots and we will see a return to the natural. In terms of colors, the start has been given by Pantone (as every year, in fact), who has crowned the color for 2017 as Greenery, based on it’s meaning of new beginning, freshness and environmentalism. Manifesting as a “fresh and zesty yellow-green shade that evokes the first days of spring”, Greenery envelops the notion of breathing, reinvigorating and appreciating the great outdoors.


That said, let’s take a closer look at the graphic design trends that define 2017. Most of them influence both print and web design, but some of them are just for the web....

Jeff Domansky's insight:

Here are 2017's graphic design trends you need to follow.

Custom Logo Design Services's curator insight, September 28, 2017 9:39 AM

For any business to succeed, mark esteem is essential factor. Without a brand, your business resembles a warrior without his weapon. There are few brilliant promoting apparatuses, which can be utilized to improve your image personality and increment the customer base to offer more items. Logo and letterhead printing are one of the best promoting devices that can be utilized to make the personality of your business. Letterhead Design Services

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42 Web Design Stats to Guide Your 2017 Strategy | Website Design Blog

42 Web Design Stats to Guide Your 2017 Strategy | Website Design Blog | Public Relations & Social Marketing Insight | Scoop.it

Are you considering a new website or even a redesign in 2017?


Need some facts and figures to help you form and execute your web strategy?


We share 42 stats you need to know in this infographic....

Jeff Domansky's insight:

Valuable stats to drive your website strategy.

Jeff Domansky's curator insight, March 25, 2017 12:12 PM

Valuable stats to drive your website strategy.

Susan Claudia Freeman's curator insight, March 26, 2017 4:10 PM
I have numerous friends, clients, and colleagues redesigning their web presence and might enjoy this info.
 
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One Page Love

One Page Love | Public Relations & Social Marketing Insight | Scoop.it
One Page Love is a One Page website design gallery showcasing the best Single Page website designs from around the web.
Jeff Domansky's insight:

Many impressive designs, wonderful creativity and plenty of inspiration for web designers, marketers and bloggers in this collection of 604 websites and growing. Recommended reading. 10/10

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How to Create an Attention-Grabbing Poster Design for Any Event

How to Create an Attention-Grabbing Poster Design for Any Event | Public Relations & Social Marketing Insight | Scoop.it

As it turns out, posters aren't as old-school as we might think. In fact, they're still quite effective devices for promoting events. Making yours stand out, however, is the tricky part.Like so many other things in marketing, it requires a combination of creativity and formula. But what are the success factors? And what makes a poster look its best?


You're in luck. Our friends at Venngage, who know a thing or two about creating compelling visuals, put together this infographic to guide you along your poster-making journey. It'll help you figure out what information is essential to include on your poster, and how to make it aesthetically appealing -- without overwhelming the viewer....

Jeff Domansky's insight:

Venngage shows how posters are still applicable to marketing -- especially when promoting an event.

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10 great uses of whitespace in web design

10 great uses of whitespace in web design | Public Relations & Social Marketing Insight | Scoop.it

While clients often ask you to cram in as much information into a page as possible, seasoned web designers know this can lead to a usability nightmare. Confident and careful use of whitespace, in contrast, is all about giving content room to breathe.


The examples listed here work because everything the visitor needs is still there on the page; all that’s absent would just be clutter. In place of that clutter, whitespace helps create a balanced, easy to navigate interface where you can find what you need without being overwhelmed....

Jeff Domansky's insight:

Don’t try to cram everything into one small area. Follow these great examples, and use whitespace to let your content breathe.

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14 of the Best Product Page Design Examples We've Ever Seen

14 of the Best Product Page Design Examples We've Ever Seen | Public Relations & Social Marketing Insight | Scoop.it

If you look at how product pages take shape across different companies, it's clear that they run the gamut. Some go for the direct approach, displaying an image of a product and explaining why someone should buy it. Other companies create elaborate pages with moving parts and fancy coded elements.

 

Of course, some companies fare better than others at creating delightful product pages.

 

But since we prefer to focus on the positive, we scouted out 14 examples that we find truly admirable. From messaging, to value propositions, to general product promotions, these brands nail these features in a persona-friendly way....

Jeff Domansky's insight:

Read about some of the best product pages on the internet, and what makes them great.

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75 of the Smartest Resources for Web Designers – cmd + T

75 of the Smartest Resources for Web Designers – cmd + T | Public Relations & Social Marketing Insight | Scoop.it
A lot of these lists just cram everything and anything into the lineup. So, we decided to pick our designers’ brains to bring you the best resources that we are using on a daily basis.
Jeff Domansky's insight:
Caroline Reder shares a useful list of best design tools. Recommended reading. 9/10
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