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The Internet of Things is not only a land-based phenomenon, but major brands are looking to use hundreds of drones at a time to produce messaging in one form or another.
Think interactive, flying billboards.
Earlier this month, Intel showed its video of 500 drones flying in formation at night in Germany. The LED lights on the drones spelled out the word ‘Intel.’
That was the first known example of a mass of hundreds of drones being used to portray a company logo in the sky at night.
A version of that drone light show is now moving to Walt Disney World in Orlando....
Disney World and Intel will launch a 300-drone light show for the holidays and it opens the door to new marketing applications everywhere.