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Comedy is one of the most effective way to advertise anything, but some brands and companies take absurd to the next level in a trend you may not realize you’ve seen called “oddvertising.”
“Oddvertising is sometimes funny and sometimes it’s just plain odd,” according to Mike Johnston.
Advertising appeared as the first dot com bubble was burning and was birthed by marketers really pushing the envelope in advertising. many of the odd pioneers were startups or smaller brands trying to stand out with off-the-wall concepts like firing gerbils into their logos.
THE RISE OF AN ART FORM
But what they made went beyond unusual into a new realm that was later coined as “oddvertising.” Things got even weirder as they had some success reaching young audiences with money to spend. Some were all business and some were just fascinated with finding out how far they could get....
Learn about "Oddvertising" here. Fun and very effective when done right.