What Would a 'Mad Men' Era Ad Campaign Look Like Today? | Public Relations & Social Marketing Insight | Scoop.it

Click here to turn the clock forward on an iconic ad campaign -- using inbound marketing, the original ad will be reframed....

 

Knowing how complicated our media landscape is these days, what would an ultra-popular, uber-successful vintage ad campaign have to look like today to make as big of a splash as it did in its time? What would Wendy’s have to do to turn “Where’s the beef?” into a modern day catchphrase? How would Volkswagen’s “Think Small” campaign have to be executed to make the Beetle the most popular imported vehicle?

 

These are the questions we explored with the help from a handful of advertising and creative experts in a recent ebook,Traditional Turned Inbound: Reimagining 5 Iconic Ad Campaigns From the Past. Here’s our take on what one of those five applauded advertising campaigns would have to look like if it were recreated today using some popular inbound marketing tactics....