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In his brilliant pitch for Kodak's slide machine, Mad Men's Don Draper teaches you an important lesson about how to speak about your product, cause or idea.
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Scooped by Jeff Domansky |
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For anyone who's ever pitched a product or prospect, spoken to an audience, reached out to a group of employees, this powerful post reminds us that it's the story and not the features that carry the day. great post from media training expert Brad Phillips and a moving clip from a great TV show-Mad Men.