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Twitter, Instagram, and online shopping site Polyvore all succeeded by doing one thing extremely well, writes Daniel Roberts.
Zeroing in on one idea and executing it exceptionally is the key to entrepreneurial success, argues Roberts in "Zoom: Surprising Ways to Supercharge Your Career." You don't need a complex, multifaceted idea to succeed in today's market, Roberts argues. Just pick one thing, and do it better than everyone else....
I liked this profound reminder of simplicity.