Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Twibfy - Creative Marketplace

Twibfy - Creative Marketplace | Public Relations & Social Marketing Insight | Scoop.it
Twibfy is an inspirational platform and marketplace for creative professionals. Discover and purchase high quality digital visual content curated by creatives for creatives and organize it in the Twibfy cloud. The marketplace offers an environment for talented people to showcase their work and instantly sell it through the platform.
Jeff Domansky's insight:

Brilliant creative designs and creative marketplace.

tillsonburgm's comment, February 14, 2017 5:02 AM
Thats interesting
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The most incredible microscope images of 2016 reveal a beautiful, hidden universe

The most incredible microscope images of 2016 reveal a beautiful, hidden universe | Public Relations & Social Marketing Insight | Scoop.it

The Nikon Small World contest celebrates the most amazing microscope photos from around the world, and 2016's competition was as amazing as any of the years before it: more than 2,000 entries from 70 countries. (I was a judge for the 40th year of the contest.)

 

Nikon will release the winners on Wednesday, October 19, via its Instagram account, @NikonInstruments. Until then, soak in the finalists below — and cast a vote for your favorite....

Jeff Domansky's insight:

Nikon Small World awards microscope photographer cash prizes for their best microscope pictures each year, and 2016 has brought some truly beautiful images.

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Music Festival Posters: A look back at the past 60 years

Music Festival Posters: A look back at the past 60 years | Public Relations & Social Marketing Insight | Scoop.it

Today, music festivals number in the thousands, taking place around the globe and embracing all kinds of popular music. Here, we’ll look back at some of the biggest music festivals, from the mid 1950s to the present, and focus on an essential part of their culture: festival posters.

Indeed, from the very beginning, graphic design and (especially) festival posters have been an integral way to shape each festival’s unique brand and echo their creative spirit. It’s fascinating to look back and see how modern music festival poster design evolved from historical precedents. Let’s dive in....

Jeff Domansky's insight:

Great creativity and design to go with this great collection of the best music Festival posters.

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Have You Heard of the Flat Lay or Boho Design Trends?

Have You Heard of the Flat Lay or Boho Design Trends? | Public Relations & Social Marketing Insight | Scoop.it
You’ve probably seen Flat Lay designs, even if you haven’t heard the term.  Flat Lay design refers to a shot of items lying flat on a table, floor or other surface, shot from above. You see these kinds of images on eCommerce sites and other websites frequently. The Flat Lay design trend is up 160 percent according to the just-released Creative Trends 2016 report by Shutterstock.


This fascinating report outlines a number of other visual and creative trends that Shutterstock predicts will be popular during 2016.


If you’re looking for design ideas for your website, social media headers, advertisements or other graphics — this is one report you need to check out....

Jeff Domansky's insight:

Several smart design ideas to refresh your website creatively. Recommended viewing. 9/10

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50 Incredible Editorial Designs From Around The World – Design School

50 Incredible Editorial Designs From Around The World – Design School | Public Relations & Social Marketing Insight | Scoop.it
Designing newspapers, magazines and books has become particularly challenging as digital takes over most of our communications. While we must learn to adapt our concepts to various screen sizes, paper will always be an essential medium for creative expression.


Throughout this article, I’ll introduce 50 incredible newspaper designs (and the design lessons they bestow) to inspire your work....

Jeff Domansky's insight:

Creativity with your coffee. Recommended viewing for creatives, bloggers, marketers and PR.

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13 Easy-to-Use Tools for Creating Killer Visual Content | VerticalResponse

13 Easy-to-Use Tools for Creating Killer Visual Content | VerticalResponse | Public Relations & Social Marketing Insight | Scoop.it

Creating your own images is also an excellent tactic for re-purposing text-only content into enticing images. Here are some examples: Turn quotes into an interesting slideshow, post an event announcement on a pretty picture, place stats onto eye-catching graphs, give a blog post title some pizzaz, create an infographic about the history of your biz, create a catchy, custom featured image for a video, etc. The possibilities are endless.


To help you create images that get BuzzFeed-worthy engagement, here are 13 of our favorite and easy-to-use visual content creation tools....

Jeff Domansky's insight:

Why adding visuals makes a big difference in your impact on social media. And 13 tools to help you create effective visuals. Recommended reading. 9/10

ffeog's curator insight, March 13, 2015 4:38 AM

A picture speaks a thousand words - some good resources here for visual content and creation to add a visual dimension to your messages, which tend to perform much better for opens and clicks than text alone.

Carlene Kelsey's curator insight, March 25, 2015 10:22 AM

Content is shared in many forms.  These tools make it pretty easy to get creative.

Michelle Gilstrap's curator insight, March 25, 2015 3:14 PM
Good article to help anyone wanting to create better content.
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Top 10 logo design trends for 2015 | Creative Edge

Top 10 logo design trends for 2015 | Creative Edge | Public Relations & Social Marketing Insight | Scoop.it

From the days of hand cut letterforms, through the wave of digital technology and into current day, logo design has wonderfully transformed, adapted and shape-shifted. What logo design trends lie ahead in 2015?Here are 10 predictions based on logo designs of recent times....

Jeff Domansky's insight:

Since the early days of design, logos have transformed, adapted and shape-shifted. What logo design trends lie ahead in 2015? Here's 10 predictions from 99 Designs. Creativity with your coffee and recommended viewing for designers, bloggers, creative marketers and PR pros.  9/10

Radosław Kwieciński's curator insight, January 15, 2015 3:06 PM

Trendy w projektowaniu logotypów na rok 2015. Dla aktywnie pracujÄ…cego grafika - bezcenne.

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15 Chrome Extensions for Web Designers

15 Chrome Extensions for Web Designers | Public Relations & Social Marketing Insight | Scoop.it

Website design process takes a lot of time and consists of a number of steps: starting from the search of inspiration and information gathering to prototyping, testing and even content filling. As a result, having the right tools simplifying some of these steps can make your work more efficient and enjoyable.


Google Chrome has a robust extension platform featuring lots of useful tools, which web designers can benefit from. For this reason, I decided to gather and review the best Chrome extensions that can provide shortcuts on various routine, but sometimes really time-consuming steps in website design.Below is a compilation of top 15 Chrome extensions I’ve discovered....

Jeff Domansky's insight:

Google Chrome has a robust extension platform featuring lots of useful tools, which web designers can benefit from. Here are 15 of the best Chrome extensions

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The Problem With "Design Thinking" Is I Still Don't Know What It Is | ZURB

The Problem With "Design Thinking" Is I Still Don't Know What It Is | ZURB | Public Relations & Social Marketing Insight | Scoop.it

Design is hot. Design executives are being tasked with being design driven, but don't have the tools or processes to sustain this effort.


... In some ways, designers and design managers have shot themselves in the foot — design thinking neither negates nor replaces the need for smart designers doing the work. And because design thinking has many paths through parallel phases, it seems fuzzy compared to the process of creating code. Compared to analytical thinking or science, our industry still doesn't have a consensus on what design thinking means. Most designers couldn't tell you what it means


.It's been 20 years since I was ingrained with the concept that the designer mind could think much differently than a marketer, engineer or the guy in a suit-and-tie. Yet, for all its power and inspiration, I still don't completely understand the meaning of design thinking.


Should we abandon the concept? Absolutely not. I use the methods and ideas that it espouses daily. I believe we just lack some of the tools necessary for the practical application of these methods to stick within organizations....

Jeff Domansky's insight:

Fresh thinking about "design thinking" in this very thoughtful post from ZURB.

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10 Free Tools For Creating Infographics & Visualizing Data | SmashingApps

10 Free Tools For Creating Infographics & Visualizing Data | SmashingApps | Public Relations & Social Marketing Insight | Scoop.it

Are you looking for some free to use web tools that can help you create beautiful Infographics and visualize data? Well, if your answer is yes, then you are lucky enough to land on the right page. In this round up, we are presenting 10 useful tools to create beautiful infographics and let you visualize data. These tools will make creating infographics simpler for you and also save time as well....

Jeff Domansky's insight:

SmashingApps offers up a great list of visual design and marketing tools.

Abrasives All's curator insight, October 11, 2014 1:35 AM

This is exactly what I want, thanks for sharing 

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Big List of 52 Sites That Inspire: No Excuse for a Creative Slump Ever Again

Big List of 52 Sites That Inspire: No Excuse for a Creative Slump Ever Again | Public Relations & Social Marketing Insight | Scoop.it

We all know it can be tough to perform when the creative juices are not flowing. This is especially true when you are doing the same thing over and over and over again and having to come up with creative eye-popping solutions every single time.


That’s why I curated this list. I pulled from various websites & forums and just .. put it all together. Hope you enjoy, and most of all never have an excuse to be in a creative slump.. ever again....

Jeff Domansky's insight:

Awesome list of creative resources. Recommended reading 9/10

Suvi Salo's curator insight, August 24, 2014 11:00 AM

For some situations...

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Slidedocs: Spread Ideas with Effective Visual Documents

Download the interactive PowerPoint at slidedocs.com! Nancy Duarte’s fourth book, Slidedocs, introduces a new medium: slidedocs. Slidedocs are visual documen...
Jeff Domansky's insight:

Nancy Duarte's Slidedocs Is Itself an excellent example of a hybrid or slide document. This is a very complete and highly recommended resource for content marketers, PR, marketing and presentation pros. She makes an effective case for more content combined with powerful visuals and effective design.

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How to create more fun and playful typography - 99designs Blog

How to create more fun and playful typography - 99designs Blog | Public Relations & Social Marketing Insight | Scoop.it

Typographic characters don’t always need to come from font files. Many of today’s brilliant designs manifest typographic characters through drawing, squiggling and doodling.

Meet Shigeo Fukuda, a master of manipulating lines into playful concepts. In the example to the left, Fukuda creates the words, “The Sun”, from a playful and winding doodle of a power cord emerging from behind a minimal rendition of the sun.

How would you create playful typography from an illustration or drawing? Think about ideas like creating words like “health” from illustrations of vegetables. Or create a rendering of a word like “summer” out of illustrations of melting ice cubes.

Get playful!...

Jeff Domansky's insight:

Get a burst of design creativity from these fun fonts..

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28 of the Best Instagrams to Follow for Design Inspiration

28 of the Best Instagrams to Follow for Design Inspiration | Public Relations & Social Marketing Insight | Scoop.it

If you follow the right people, that's what Instagram can do for you. There are a lot of really talented artists and designers out there who use Instagram as a sort of mini art gallery -- a social portfolio, if you will.


And it's a jackpot for people who love browsing gorgeous design work.


To help you narrow your search, I've carefully curated some of the best Instagrams to follow for design inspiration. I did my best to place them in categories -- illustration, graphic design, pop art and installation, color palettes, street art, photography, typography, and calligraphy -- although you'll notice some of their work could fall into a number of different lists. 


Whether you're a designer looking for inspiration, or you simply harbor an appreciation for art and design, you'll want to check out (and follow) these accounts. ...

Jeff Domansky's insight:

Check out Lindsay Kolowich's carefully curated list of the best Instagram accounts for beautiful illustration, graphic design, photography, typography, street art, and more. Recommended reading. 9.5/10

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6 Web Design Trends That Are Here To Stay

6 Web Design Trends That Are Here To Stay | Public Relations & Social Marketing Insight | Scoop.it

Web design thrives on two things: innovation and imitation.


Unfortunately, there's often a lot more of the latter. We all like to seize upon the latest trends, use them until they’re ubiquitous, and then look desperately for the next big thing. Think about sliders. They were all the rage a couple years ago. Today, they feel dated. What to do? Stop chasing microtrends, and start looking at the big picture. Here, we've isolated six web design ideas that are here to stay....

Jeff Domansky's insight:

Great look at six design trends worth noting.

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Snappa: The Undesigner's Design Tool

Snappa: The Undesigner's Design Tool | Public Relations & Social Marketing Insight | Scoop.it

Snappa is a new design tool for undesigners and content marketers. If you've ever been frustrated with Photoshop, this is a stripped down but still viable alternative. Key features to note:

  • library with10,000+ photos & patterns
  • 3000+ vectors & shapes
  • 200+ fonts & typefaces
  • templates
  • optimized for social media 
  • share & schedule on social media
  • much more


Try the free account. You'll love it.

Jeff Domansky's insight:

I'm very impressed with Snappa for its ease-of-use and great value. It'll pay for itself in time saved alone. Kinda like Photoshop-light. Recommended tool for content people who are not designers. 9.5/10

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Best Visual Marketing Apps to Create Social Media Graphics

Best Visual Marketing Apps to Create Social Media Graphics | Public Relations & Social Marketing Insight | Scoop.it

While you might have shied away from image creation in the past, new tools have emerged putting the power of visual marketing in the palm of your hands.

In this article, I’m going to share seven of the best visual marketing tools and mobile apps that offer a simpler, leaner approach to creating compelling visual content....

Jeff Domansky's insight:

Great content marketing visual design tools from Rebekah Radice.

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17 Tutorials for Creating Beautiful Graphics with Canva

17 Tutorials for Creating Beautiful Graphics with Canva | Public Relations & Social Marketing Insight | Scoop.it

Although most blog posts are primarily text, graphics and images can be extremely effective for holding the interest of your visitors and for improving your results with social media. With major social networks like Facebook and Twitter become more graphically-oriented, quality images can go a long way in helping your content to stand out, get shared more frequently, and attract more traffic.


And with Pinterest visual content is everything.But if you are not a designer you may be unsure of how you can get quality graphics for your blog without hiring a designer.


The good news is that you don’t need to be a designer in order to get effective images, and you don’t need to hire a designer or own Photoshop. Canva is a free web app that makes it possible for anyone to create graphics for a variety of purposes, including use with your blog posts.


In this post I want to highlight several tutorials that will help you to get more familiar with Canva, it’s tools, and what you can create with it....

Jeff Domansky's insight:

Awesome tutorials to help bloggers and marketers use visuals and create them with ease using Canva.

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21 Free Design Tools for Marketers on a Budget

21 Free Design Tools for Marketers on a Budget | Public Relations & Social Marketing Insight | Scoop.it

Problem is, actually creating all these beautiful visuals isn't exactly every marketer's forte. Oh, another problem? Design software can cost an arm and a leg (plus all the classes you need to take to learn how to work the darn stuff).


But there's good news -- there are plenty of free and easy-to-use tools out there that can make you look like a master designer. This post will break down 21 of our favorites so you too can create visuals and images that'll make your marketing pop. Get ready to create visualizations, banners, infographics, and more like a total pro....

Jeff Domansky's insight:

Check out these 21 free and easy-to-use visual content creation tools.

Marco Favero's curator insight, December 22, 2014 1:19 PM

aggiungi la tua intuizione ...

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Canva Design School — Tutorials

Canva Design School — Tutorials | Public Relations & Social Marketing Insight | Scoop.it
No design experience?


No problem! Let's start from scratch and get familiar with the basic Canva tools that will help you create amazing designs.


Design Essentials will guide you through simple tools and techniques that will help you create designs you can proudly share with the world.


Fonts bring your words to life. Learn how to easily choose fonts that emphasize your message and make your designs look beautiful.


Color can be used to convey moods and create emphasis in your designs. We show you how to build meaningful color relationships to create visually stunning graphics.


Whether you upload your own, or choose from our library of over a million, images are a vital component of eye-catching designs. Learn how to use simple Canva tools to compose and enhance your images for greater visual impact....

Jeff Domansky's insight:

Canva has created a wonderful set of free design tutorials using their superb design tool. From an educational and learning point of view, the way they have simplified the training and tutorials is in itself a set of best practices. Highly recommended for bloggers, PR, content marketing, and even design pros. 10/10

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25 Ideas to Transform Ho-Hum Infographics into Something Extraordinary - Copyblogger

25 Ideas to Transform Ho-Hum Infographics into Something Extraordinary - Copyblogger | Public Relations & Social Marketing Insight | Scoop.it

A few weeks ago here on Copyblogger, Demian Farnworth presented the infographic as the Salvador Dalí of content marketing — the most interesting person at the cocktail party.


More than just a superficial presence, an infographic is a significant asset pillar with diverse possibilities that help you grow your media empire.Today, let’s equate the Internet to the world of pop music. In this case, infographics are The Beatles....

Jeff Domansky's insight:

Expand your audience and grow your online media empire with these 25 infographic ideas that help you distribute your educational content in innovative ways.

Jeff Domansky's curator insight, October 15, 2014 2:02 PM

Expand your audience and grow your online media empire with these 25 infographic ideas that help you distribute your educational content in innovative ways.

Marco Favero's curator insight, October 15, 2014 3:51 PM

aggiungi la tua intuizione ...

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A Filmmaker's Dramatic Spec Ad for Google Glass Is Getting Lots of Fans, Including Google

A Filmmaker's Dramatic Spec Ad for Google Glass Is Getting Lots of Fans, Including Google | Public Relations & Social Marketing Insight | Scoop.it
Can Google Glass help cross cultural boundaries and even save lives? It can in "Captions," a 4-minute short film promoting a translation app currently in development.


Writer, director and editor Joe Sill of digital studio Everdream Pictures describes the cinematic clip as a "branded content spec ad," much like the team's earlier, unofficial Tesla spot, "Modern Spaceship," whose admirers included even Tesla CEO Elon Musk.


And sure enough, the new video has also gotten some top-level corporate love, with the official Google Glass page giving it a share on Facebook.


Sam Morrill, senior curator at Vimeo, also left a comment on the clip: "Interesting film. Really sharp look."


"Captions" focuses on a Glass translation app that helps a photographer in the Mexican desert communicate with a boy who's been bitten by a snake....

Jeff Domansky's insight:

This 4-minute spec film is branded  content at its best. Very creatively produced. A cool trend. Be sure to view the clip. 9/10

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19 Visual Social Media Secrets from the Pros [SlideShare]

19 Visual Social Media Secrets from the Pros [SlideShare] | Public Relations & Social Marketing Insight | Scoop.it

Is your brand telling visual stories?  Are you empowering your fans to create and share visual content for you?


Brands who create and curate visual content are seeing wider reach, more shares and traffic to their real or virtual doorstep.


We asked 19 Visual Social Media Experts to give us their Top Visual Content Secrets - here is what they shared with us (featuring a cool SlideShare)....

Jeff Domansky's insight:

This is recommended reading for bloggers, marketers, PR and content marketing pros.  10/10

Hsin-Ju Tsai's curator insight, August 16, 2014 8:46 AM

Visual social media is getting popular these days. Many blogger love to share a short video to tell story. The main point for visual social media is to make sure video is suitable for platform and followers are able to share it. @Ashleigh Ali

Jeff Domansky's curator insight, August 16, 2014 8:05 PM

A must-read and excellent resource. Highly recommended 10/10.

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The Magic of Graphic Recording: Turning Live Talks into Visual Content

The Magic of Graphic Recording: Turning Live Talks into Visual Content | Public Relations & Social Marketing Insight | Scoop.it

Some people are better able to translate (and recall) information when visuals are involved. For Kelly, graphic recording is a no-brainer compared to taking primarily text-based notes. “Drawing simple pictures is actually a much quicker and more efficient way to capture ideas than to capture them word-for-word,” she says. “Ability and practice make it easier for other people to interpret your drawings, too.


To create this visual content, graphic recorders listen for key ideas in a conversation. They’re trained to recognize verbal cues to identify these key ideas and quickly replicate them through drawings. This skill helps them to capture the essence of a live presentation in a short amount of time — a feature that seems to enthrall audiences both online and in-person. Graphic recordings are so fresh, in fact, that much of their appeal resides in watching the process itself unfold...

Jeff Domansky's insight:

Graphic recording marries words and images to convey an idea. The best part? The process happens live, usually at professional events where attendees can watch and learn.

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