Public Relations & Social Marketing Insight

The most brilliant writers and clearest thinkers I personally know have gone on to become lawyers, web developers, and even doctors. They wouldn’t be caught dead as content writers.

That’s a shame, because writing and developing great content is an incredibly valuable profession — and it requires a unique sensibility that is just as difficult and worthwhile to pursue. It doesn’t come easy.

But I don’t think everyone sees it that way — I’ve come across hundreds of writers who think they’re qualified to opine on behalf of my company just because they speak English.

Content writing still suffers from a lack of pride, skill, and craft. How do we change that?...