Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How to work on an idea: write a treatment - without bullshit

How to work on an idea: write a treatment - without bullshit | Public Relations & Social Marketing Insight | Scoop.it

It’s on the tip of your brain. An idea. You think you’re onto something. You’ve figured something out that nobody else realizes. What should you do next?

 

Write an idea treatment.

 

I’ll explain how.

Jeff Domansky's insight:

Josh Bernoff explains how to put ideas into action by giving them the "treatment." Smart advice.

Lars Mathisen's curator insight, October 27, 2016 1:23 PM

Josh Bernoff just gave som advice that can be used in a class to augment political savviness in systems development (via Jeff Dormansky)

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Awesome Copywriting Examples | Web lessons by Jonah Lopin | Crayon

Awesome Copywriting Examples | Web lessons by Jonah Lopin | Crayon | Public Relations & Social Marketing Insight | Scoop.it

Any description I write for this collection will pale in comparison to the excellent copywriting examples contained herein.

Jeff Domansky's insight:

A Crayon collection of web designs and awesome copywriting examples by Jonah Lopin. Recommended reading for inspiration. 9/10

Mike Allen's curator insight, March 26, 2016 4:53 AM

A Crayon collection of web designs and awesome copywriting examples by Jonah Lopin. Recommended reading for inspiration. 9/10

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Stephen King Creates a List of 96 Books for Aspiring Writers to Read

Stephen King Creates a List of 96 Books for Aspiring Writers to Read | Public Relations & Social Marketing Insight | Scoop.it

...Below, we’ve excerpted twenty good reads he recommends for budding writers. These are books, King writes, that directly inspired him: “In some way or other, I suspect each book in the list had an influence on the books I wrote.”


To the writer, he says, “a good many of these might show you some new ways of  doing your work.” And for the reader? “They’re apt to entertain you. They certainly entertained me.”..

Jeff Domansky's insight:

Stephen King's list of must-read books for writers is a must-read. Highly recommended. 9/10

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Top 10 Blogs for Writers 2013 - the Winners | Write to Done

Top 10 Blogs for Writers 2013 - the Winners | Write to Done | Public Relations & Social Marketing Insight | Scoop.it

When we asked you to nominate your favorite writing blog as one of the top 10 blogs for writers, we got over 1,100 nominations! Wonderful to see how passionate readers are about their favorite writing blog.


It’s great to see some very interesting new blogs amongst the winners! Of note is that quite a few blogs in the top 10 are associated with author platforms. Make sure you visit all the top 10 blogs to get to know the new crop of top writing blogs....

Jeff Domansky's insight:

Check out the top 10 blogs for writers 2013 in the 8th annual contest run by WritetoDone.com. . Great resource!.

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How to Be a Writer: Hemingway’s Advice to Aspiring Authors

How to Be a Writer: Hemingway’s Advice to Aspiring Authors | Public Relations & Social Marketing Insight | Scoop.it

"As a writer you should not judge. You should understand."Ernest Hemingway has contributed a great deal to the collected advice of great writers, from his famous admonition against the dangers of ego to his short and stellar Nobel Prize acceptance speech. But some of his finest wisdom springs to life in this excerpt from his 1967 nonfiction piece By-Line, found in the altogether excellent Hemingway on Writing (public library) — a compilation of the celebrated author’s most insightful meditations on the craft, culled from his published works and his private letters. ...

Jeff Domansky's insight:

The always-inspiring Maria Popova shares inspiration on writing by Ernest Hemingway.

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Long Copy Ads Aren't Dead: Here Are 20 Inspirational Examples

Long Copy Ads Aren't Dead: Here Are 20 Inspirational Examples | Public Relations & Social Marketing Insight | Scoop.it
Even online, long copy has proven its effectiveness. Groove's founder Alex Turnball grew conversions by 100% when he tested a long-form landing page, and CrazyEgg saw conversion rates improve by 30% when it tested a long copy landing page. 

With long copy, a brand can increase trust, break down the viewer's objections, and provide her with a better understanding of the product or solution. It gives your brand a chance to tell a more complete story, and in the process, more thoroughly convince the person that your brand is the best brand. 

The main objective is to maximize the impact of every word and phrase. People do not read bad copy, irrelevant copy, and plain boring copy.

Check out the below examples of long copy to become a more prolific copywriter
Jeff Domansky's insight:

20 great examples of inspirational long copy ads.

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Awesome Copywriting Examples | Collection of Web Designs by Jonah Lopin | Crayon

Awesome Copywriting Examples | Collection of Web Designs by Jonah Lopin | Crayon | Public Relations & Social Marketing Insight | Scoop.it

Awesome Copywriting Examples


Any description I write for this collection will pale in comparison to the excellent copywriting examples contained herein....

Jeff Domansky's insight:

A Crayon collection of web designs by Jonah Lopin: Awesome Copywriting Examples.

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A Rabble-Rouser’s Rules for Writing Kick-Ass Closing Paragraphs - Copyblogger

A Rabble-Rouser’s Rules for Writing Kick-Ass Closing Paragraphs - Copyblogger | Public Relations & Social Marketing Insight | Scoop.it

You don’t want your post to fizzle out with a few drab sentences. But how can you come up with something truly inspirational?


... Your job as a blogger is not simply to write tutorials.


Your job is not to share tips and facts and advice.


A useful tip that’s not implemented is like a riveting book that’s never opened. It’s forgotten and useless.You’re not simply a blogger. You’re a mentor for your readers, a chief of your village, a leader of your tribe.


Come on. Fire up your tribe. Jump-start their actions.


Your readers are waiting for you.

Jeff Domansky's insight:

Do it right. Or risk losing your readers.

wanderingsalsero's curator insight, February 28, 2014 4:15 AM

a short article but still some good points.

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6 Of The Best Pieces of Advice From Successful Writers - - The Buffer Blog

6 Of The Best Pieces of Advice From Successful Writers - - The Buffer Blog | Public Relations & Social Marketing Insight | Scoop.it

I’ve been reading some advice from successful writers lately and exploring what their routines are like to see what I can learn aboutHere are six of the most common pieces of advice I came across, and how to implement them in your own writing....

Jeff Domansky's insight:

Belle Beth Cooper provides inspiration for writers, bloggers and PR too.

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