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After hundreds of workers were killed in Turkey's worst-ever mining accident, Turkey's prime minister sought to downplay the disaster.
...Prime Minister Recep Tayyip Erdogan did a few things right in his response. He visited the site, comforted victims, and, according to The Telegraph, he “promised the tragedy would be investigated to its ‘smallest detail’ and that ‘no negligence will be ignored.’”
But then he violated a basic rule of crisis communications that must be adhered to when fatalities are involved....
Great crisis advice and analysis by Brad Phillips.