Is the Yes Men's PR Shell Game Working? | The PR Coach | Public Relations & Social Marketing Insight | Scoop.it
The Yes Men are at it again. The badvocates' newest target?

 

Multinational oil company Shell and its plans for an Arctic drilling program to search for new Alaska oil reserves.

 

The “Arctic Ready“campaign launched late last week. It got a fair bit of buzz in social media and a little traditional media coverage. But it wasn’t a home run by any means.

 

What worked and what didn't?...