Public Relations & Social Marketing Insight

...I’ve learned a lot about popes. I love them. So it’s fascinating to speculate about the Benedict’s resignation. Is PR crisis management under way at the Vatican? It makes sense. After all, the Roman Catholic Church has dealt with a number of crises in the past years: protected child abusers, insulted nuns, claims that condoms cause AIDS. blaming scandals on the press, and so on. 

Can the Vatican do more than a resignation to bring the crisis to a faster close? Yes, Here are four more actions to move the compass further in the right direction....