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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Benefits of Using Mobile Apps for your Internal Crisis Communications

Benefits of Using Mobile Apps for your Internal Crisis Communications | Public Relations & Social Marketing Insight | Scoop.it

Here are 5 benefits of using a mobile app for your internal crisis communications - and which industries and types of organizations would best benefit.


Intranets are a great tool for large organizations that have offices all around the country and the world, but what about when you have workers on the ground? Workers on the ground don’t necessarily have a computer in front of them at all times, but what they definitely do have is a mobile phone. Creating an app designed specifically for your internal (crisis) communications will allow you to:- Access and reach each and every member of your team, no matter where they are at any given time – and all at once...

Jeff Domansky's insight:

Melissa Agnes shares some smart thinking around creating your own internal communications app for use in a crisis. Makes a lot of sense as a backup tool as long as you plan for the possibility of no Internet access by some or all crisis. Worth exploring by all crisis and internal communications managers.

Elaine Li's comment, August 22, 2013 7:47 AM
Hi, Steven, thank you for share this article. This is article talking about the benefit of using mobile apps for your internal crisis communication. Everyone need communicate with each other. People can communicate with each other through Internet, mobile phone or computer. I agree with Steven’s insight, not everyone have a computer with him or her all the time, but people have smartphone with Internet. Internet is a great tool for lager international organization that has employees all around world. So creating an app designed for company internal communication will let employees to improve their work efficiency. Use mobile apps allow works to contact to their team member at any time, send message and notification at particular time, share image, link and video and this app also can include some unique functions for your business. Using mobile technology for internal crisis communication can bring many benefits for the company and works.
Yujue Wang 1250401's comment, August 23, 2013 12:24 AM
This is a good insight, mobile phone is getting more and more handy these days especially when everyone has smart phone on them, the internet access become another way of easy and cheap way of communication. We all know how hard and expensive it is to make a call overseas not to mention we have to calculate the time difference, so I totally agree to making a phone app that can help during unpredicted circumstances especially for big business that have companies all over the world. I also agree with the facts that worker need to have effective communications and if a phone call is missed it might delay things for days while a phone apps can hold the information and wait until someone read it when they get a chance. When it comes to internal crisis communication I think a multipurpose phone app can actually bring a lot of benefits for communication in a business.
Gladstone Leslie Samuel, PMP's curator insight, September 11, 2014 10:24 AM

Mobility is the key in the current context.

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What an Internet Startup Can Teach the Corporate World About Crisis Communication :: PR News

What an Internet Startup Can Teach the Corporate World About Crisis Communication :: PR News | Public Relations & Social Marketing Insight | Scoop.it
Author Paul Smith describes how a finance pro used open and honest communication to navigate the stickiest of situations: a payroll shortage.

 

“The first time I couldn’t make payroll was the worst,” Andrew explained. “Having to choose which employees got paid and which didn’t was emotionally draining.” Most leaders trained in big-company environments would have handled it with the veiled finesse of a corporate lawyer. First, secretly decide how much each employee deserved to get, then talk to each employee, in private, and explain how much of their pay would be withheld until cash flow improved. Lastly, don’t tell anyone how much the other employees were getting. But a wink and a nod from the boss leads all of them to believe they were getting more than average. The secrecy would foment doubt. Maybe they were getting less than everyone else. The result is widespread suspicion, jealousy and complete lack of trust.

 

Fortunately for employees at bfinance, that’s not what Andrew did. Instead, he pulled all 25 employees into a conference room and explained the predicament in brutally honest terms. He wrote a number on the whiteboard and said, “That was our bank account balance at the beginning of the month.” Below that he wrote several other numbers, and explained, “Those are the revenues we expect to get this month and the expenses we have to pay to keep running the business.” After adding them all up, he wrote the result underneath. “That’s what we’ll have left at the end of the month to pay salaries,” and he circled the number. Just to the right of it, he wrote another number, and circled it. “That’s how much your monthly salaries add up to.” Andrew paused and let the audience assess the stark dilemma in front of them. The number on the right was much bigger than the number on the left. In fact, there was only enough money to pay about a third of the payroll. If anyone ever told a story using numbers more than words, Andrew was doing it.

 

Then he did something else unlikely to happen in a big company. He asked the employees—all 25 of them—what they thought he should do about it. He assumed the fairest thing to do was to pay everyone a third of their salary. But the team surprised him with a different suggestion. They thought a better method would be to pay a third of the employees all of their salary, and the other two thirds none. Andrew was horrified. How could he possibly choose which employees to pay and which not to pay? But the group surprised him a second time when they offered to help there as well. They would decide among themselves. Their criteria were based solely on who needed the money most urgently and who could wait a month or two to catch up. Andrew left the team to discuss the matter. When they delivered their decision, Andrew got his third surprise of the day. The people on the list to get paid were not the ones he expected. He thought the younger employees with the smaller salaries would be in the most desperate position. But among themselves they decided that the older ones—the ones with families to feed and mortgages to pay—had the most immediate commitments. Several of the younger ones still lived at home with their parents, or in an inexpensive apartment and had no family to support. They were the ones who volunteered to go without....

 

[A powerful story by Paul Smith and a must-read for crisis pr and employee communications specialists ~ Jeff]

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How Internal Communication can guide employees through major crisis | Melcrum

How Internal Communication can guide employees through major crisis | Melcrum | Public Relations & Social Marketing Insight | Scoop.it

When the rumblings of an organizational crisis begin, a skilled communicator understands how critical their actions are in ensuring employees make it through the process as engaged and informed as possible. Failing to provide enough knowledge or context to your workforce could have damaging results for your company.

 

Take the case of HMV. The entertainment retailer had a social media meltdown recently when staff took over the company's Twitter account to express anger at being fired [click on the image below to see the tweets in full]. Employees “live blogged” their own sacking on the site and HMV moved to delete the posts from the @hmvtweets account, which broadcast the news to its 60,000+ followers....

 

To keep employees engaged through the crisis process and protect both internal and external reputation, there are key actions you can take....

Jeff Domansky's insight:

Valuable tips for engaging employees in a crisis.

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15 layoff communications tips: Before, during, and after | Articles

15 layoff communications tips: Before, during, and after | Articles | Public Relations & Social Marketing Insight | Scoop.it
Speed, sensitivity, and consistency are just a few of the elements necessary for having things go as smoothly as possible during this difficult process.

 

There is no end to plant closings and layoffs, whether in good economic times or bad ones.

 

How a company conveys this awful news reflects its values. Every situation is unique, but here are communication guidelines I hope you never need....

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