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In 2013 there is no excuse for such failed crisis communications. Any and every company should be ready to make a public statement on any crisis in one hour or less. It is good public relations; it is good media relations; it is good crisis communication; it is good social media crisis communication.
So here it is on Monday afternoon, February 18, 2013 as I sit in my office near New Orleans and Burger King’s Twitter account was hacked nearly 4 hours ago. The hackers make it look like a McDonald’s account.
Burger King eventually managed to get Twitter to suspend the account and pull down the content and ugly comments.
But in the 140-character world of fast news, the fast food company is SLOW to officially issue a statement....
It was the President's holiday. No one's lives were at risk. I'm not sure Burger King to respond to but they could have used social media better to moderate the impact. Personally, a sense of humor could also be valuable in rebalancing the impact of their Twitter account hijacking.