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In crisis communications, the best practice is to notify the families of any dead people before confirming their names to the media. But is that practice becoming outdated?
...It’s not just news organizations that have traditionally honored the “wait until families are notified” rule. Imagine you’re a plant manager and that an industrial accident just claimed the lives of three of your workers. Even if you know the names of the employees, crisis communications best practices advise you to notify the families before releasing the names to help spare them the additional agony of learning about the death of their loved one through a television report.
But that Capitol Hill shooting, which took place 14 years ago, predated social media and the proliferation of blogs. So when I saw this tweet in my stream last week, it made me pause...
[Brad Phillips writes about the challenge of always-on social media ~ Jeff]
