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Scoop.it!
Take it from someone who was relieved from her duties of handling a social media account: You need procedures in place to prevent personnel and PR issues. She offers a three-prong approach.
Social media isn’t all fun and games. Mistakes committed online never go away, and you can’t do a thing about it. I learned this the hard way, when I was fired from handling my university’s student government social media.
Here’s what happened—and the lessons you can learn from me.... 
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Scoop.it!
If you work as a social media manager or online community manager you see these all the time … negative comments. When you see them you try at first to plan how to respond, but sometimes have a strong urge to react.
The best tip I can give: don’t take them personally. You’ll run out of energy if you do this.
Here are 6 more tips on how to manage negative comments...
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Scoop.it!
Claire's Stores, a U.K./U.S. retailer with 3,000 outlets and revenue of $356 million in Q3 2011, has become embroiled in a social media scandal. An an independent U.K. designer, Tatty Devine has accused Claire's of ripping off its designs in this blog post....
Scoop.it!
Cineplex Australia Pulls Uncensored Twitter Feed After Embarrassing, Foul-Mouthed Tweets...
A movie theater chain is in hot water after an incident with an uncensored Twitter feed on their website.
This is a perfect case study for businesses considering integrating Twitter into their websites, complete with a big flashing “Warning” sign....
[Not just McDs; cautionary tale - JD]
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