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Scoop.it!
After disturbing—not to mention unsanctioned—mockup ads appeared online, the PR pros in Ford’s Asia Pacific division snapped into action on a Saturday morning.
Are you having a rough Monday? 
Brooklyn Quevillon's curator insight,
March 27, 2013 10:45 AM
good example of a PR crisis
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Scoop.it!
JWT India created a series of disturbing ads for the FordFigo, one of which shows former Italian prime minister Silvio Berlusconi flashing a peace sign from the front seat of a car that has three curvaceous women tied up and gagged in the trunk. Ford and JWT have both issued an apology.
Ford did not approve the ads; the agency was just publishing some speculative renderings to show off its creative chops. JWT India is Ford's agency for the Figo in that country....
Jeff Domansky's insight:
Marketing and advertising seem to operate without regard or sensitivity. Ford has been cleaning up the crisis for days with no word yet on the fate of the implicated JWT India employees or the status of the ad account with JWT.
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More to come on this Mad Men story....