Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
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#ShellFAIL Viral Campaigners Exposed (VIDEO)

#ShellFAIL Viral Campaigners Exposed (VIDEO) | Public Relations & Social Marketing Insight | Scoop.it
Greenpeace, the Yes Lab, and members of the Occupy movement are claiming responsibility for a set of actions that have focused intense attention on Shell's Arctic drilling program.

 

Activists claim responsibility for viral sensation, corporate makeover.

 

Greenpeace, the Yes Lab, and members of the Occupy movement are claiming responsibility for a set of actions that have focused intense attention on Shell's Arctic drilling program....

 

The centerpiece of the action was a lavish party in the Space Needle, in which a model of an Arctic-bound oil rig "accidentally" spewed liquid in the face of the rig designer's "widow"—actually 84-year-old Occupy activist Dorli Rainey, well-known for having been brutally pepper-sprayed in the face by Seattle Police during Occupy protests last fall....

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Viral Video of Shell Oil Party Disaster Is Fake, Unfortunately | Gawker

Viral Video of Shell Oil Party Disaster Is Fake, Unfortunately | Gawker | Public Relations & Social Marketing Insight | Scoop.it
If this video of a PR disaster at a private party hosted by Shell Oil atop of Seattle's Space Needle last night seems too good to be true, that's because it is.

 

The video is a hoax, but a very good one!

 

The story went that this video was shot by an Occupy Wall street protester named Logan Price who infiltrated a private party called "New Frontiers" thrown by Shell to celebrate the impending expansion of offshore drilling operations into the Arctic. Shell set up a replica of the Kulluk oil rig that will be doing the drilling and invited the widow of the man who designed the rig to symbolically "tap the arctic" and fill her glass with liquor poured from the top of the model rig. But, whoops, the pump malfunctioned and spewed all over her. Now that's symbolism!

 

"if Shell can't even handle a three-foot replica of a rig that pumps booze, how is the company going to fare in the Arctic deep?" laughed Tree hugger. The story was also picked up by the Seattle Post Intelligencer, Gothamist and our geeky cousin Gizmodo.

 

[Badvocates  target Shell in a hoax that keeps on giving. Wonder if it is truly effective? - JD]

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