What It Takes To Lead A Company In Crisis | Public Relations & Social Marketing Insight | Scoop.it

When a company weathers a big change, it can be a test of leadership. Here's how what some CEOs who have been through it learned.


Sometimes it’s clear that the writing's on the wall for an organization: Things aren't going well. And during those times it’s even harder to communicate and lead.

Whether a company figures out its end vision is unattainable without the help of a deep-pocketed investor, or if it simply sees the financials and understands that the run rate is coming to a close, these are pivotal and emotional times for individuals at the top. More importantly, they're the hardest moments to strategize....

After talking with several business leaders who have steered companies during times of crisis, it’s clear that this is one of the most defining moments in an executive's career. When things are going swimmingly, a founder can gin up an image of success and determination. But when business goes south, that’s the real moment a leader needs to show his or her true colors....