Public Relations & Social Marketing Insight
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Repairing a Damaged Reputation Online

Repairing a Damaged Reputation Online | Public Relations & Social Marketing Insight | Scoop.it
From www.business2community.com - October 12, 2016 2:38 AM

No matter how secure and well-placed a brand appears to be, the danger of an online reputation crisis is always lurking. The open nature of modern day communication channels, like blogs, social networks and review sites, means that one bad customer experience or a small lapse in service standards can quickly damage a brand’s reputation.

 

Negative experiences shared more often

 

Research shows that consumers are much more likely to share negative experiences on social networks and other public platforms.

 

A damaged online image can have severe effects on a brand’s value and business performance. A study by Deloitte shows that nearly 41% of companies that experience a negative reputation event reported loss of brand value and revenue....

Jeff Domansky's insight:

Here's how to repair a damaged online reputation.

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More Companies Monitoring Social Media for Adverse PR | MediaPost

More Companies Monitoring Social Media for Adverse PR | MediaPost | Public Relations & Social Marketing Insight | Scoop.it
From www.mediapost.com - September 25, 2014 10:11 AM

The proportion of corporate directors who say their companies are monitoring social media for “adverse publicity” (a gentle euphemism) has increased from 32% in 2012 to 41% today, according to the latest Corporate Directors Survey from PricewaterhouseCoopers.


However, as these figures indicate more than half of corporate directors still believe their companies aren’t doing a good enough job of keeping an eye out for adverse publicity: 55% of the PwC survey respondents said their companies either aren’t monitoring social media efficiently, or aren’t doing it at all. That’s down moderately from 61% in 2012.


PwC found a similar story in regards to social media strategies for applications like marketing, research, and internal communications. Thus 40% of respondents said their companies are leveraging social media for strategic goals, while 54% said their companies’ efforts to leverage social media are insufficient or nonexistent; both figures are unchanged from two years ago....

Jeff Domansky's insight:

55% of corporate directors believe their companies are not monitoring or not monitoring effectively for potential PR problems. More interesting data in this research report for PR, crisis and reputation managers. Valuable reading  9/10

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All Apologies | PR Verdict

All Apologies | PR Verdict | Public Relations & Social Marketing Insight | Scoop.it
From prverdict.com - December 11, 2012 4:41 PM
The two Australian DJs who made the prank call to Prince Edward hospital have broken their silence with an explanatory interview with Australian media.

Solemn and deeply apologetic, Michael Christian and Mel Greig, the two DJs behind the Kate Middleton-related hospital prank call that led to the suicide of the nurse who put them through, say they are “incredibly sorry” for what transpired. Speaking on behalf of the pair, Christian said both were “gutted, shattered, heartbroken.”

The fourteen-minute interview covered the predictable: Whose idea was it? Was this terrible outcome ever anticipated? What was their reaction on hearing about the suicide? And what happens now? At every turn, both gave a good interview. Prank calls have been around for years, they said, and they had no idea how this could happen. The call was meant to be nothing more than a funny routine prank. And, of course, they said they were very sorry....
Jeff Domansky's insight:

A forthright apology helps in a sad situation but this tragic case is not yet over for all involved. 

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Tom George's comment, December 11, 2012 4:59 PM
I didn't follow the story, but it sounds tragic. What did they say in the prank, if you don't mind me asking
Jeff Domansky's comment, December 11, 2012 7:10 PM
Prank call to hospital nurse where Princess Kate was for morning sickness. Nurse later committed suicide
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Online Reputation Management Best Practices

Online Reputation Management Best Practices | Public Relations & Social Marketing Insight | Scoop.it
From www.techwyse.com - April 23, 2015 2:30 AM

What do you do when your business has a poor reputation online or received a poor review?A lot of businesses and individuals often wonder how they can better their online reputation.


First, let me tell you how NOT to address negativity online. Don’t create fake reviews.  Fake reviews, especially the kind that are paid for, are easily identified by your potential consumers and that will break their trust in you. In addition to being caught by potential consumers, you will likely be caught by site owners and/or Google. For sites like Yelp, they have publicly shamed businesses that they have caught....

Jeff Domansky's insight:

Here are some valuable tips on managing your online reputation and what to do about negative information online.

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What You Need to Know About That Bloomberg News Snooping Scandal

What You Need to Know About That Bloomberg News Snooping Scandal | Public Relations & Social Marketing Insight | Scoop.it
From adage.com - May 20, 2013 2:35 AM

Simon Dumenco deconstructs the culture of the global news conglomerate that billionaire Mike Bloomberg whimmed into being. Remember that time Bloomberg News got caught using subscriber information from Bloomberg data terminals to spy on the financial industry? Oh, right, that pretty much just happened. But conveniently for Bloomberg, a bigger journalism-related scandal -- the revelation that the Justice Department was spying on the Associated Press (a story that will haunt the Obama administration forever) -- broke, overshadowing the Bloomberg scandal.

 

You may have missed Bloomberg News Editor-in-Chief Matthew Winkler's admission and apology, titled "Holding Ourselves Accountable," that was published in the dead of the night last Monday -- at 12:11 a.m. ET. In it, he owned up to the fact that Bloomberg News reporters had access to "limited client information" for Bloomberg's financial-data-terminal business, a sibling division of the Bloomberg empire that serves more than 300,000 subscribers on Wall Street and beyond....

Jeff Domansky's insight:

Accountability? Not so much.

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RepMan: How would you repair Prisoner 05A4820’s reputation?”

From www.repmanblog.com - March 19, 2012 8:11 PM
Guess what iconographic villain of greed and wretched excess may be seeing the light of day as soon as this August? None other than Prisoner 05A4820 himself! What's that, the number doesn’t ring a bell?

 

Then, try this on for size: Dennis Kozlowski, or ‘Koz’ as his fellow inmates call him, may soon be reentering mainstream society.

 

Next to Ken Lay and Jeff Skilling (a.k.a. the Hitler & Goebbels of corporate greed), Dennis Kozlowski was the poster child for living large and milking a company dry. To refresh your memory, Kozlowski was convicted in 2005 of grand larceny, conspiracy and fraud for, as The New York Times put it, ‘…essentially using Tyco as his own piggy bank, replete with outsized bonuses.’

 

Koz was the guy who reigned supreme from a palatial, 13-room palace at 980 Fifth Avenue that featured a $6,000 shower curtain, a $15,000 umbrella stand and the occasional Monet or Renoir painting. He’s also the dude who feted his wife to a truly bacchanalian, Roman orgy-type of birthday party on a Greek Island (all at company expense, thank you very much)....

 

Assuming this real life Gordon Gekko of greed does see the light of day, how would you help him rehabilitate his tattered image?...

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