Public Relations & Social Marketing Insight

Take it from someone who was relieved from her duties of handling a social media account: You need procedures in place to prevent personnel and PR issues. She offers a three-prong approach.

Social media isn’t all fun and games. Mistakes committed online never go away, and you can’t do a thing about it. I learned this the hard way, when I was fired from handling my university’s student government social media.

Here’s what happened—and the lessons you can learn from me....