Why a Corporate Scandal Will Follow You Even If You Weren’t Involved | Public Relations & Social Marketing Insight | Scoop.it
A few years ago, my team and I were launching a leadership development program for a client. Just before we launched the pilot program, the company was hit with a high-profile scandal. A couple of rogue executives were caught playing around with the company’s finances and millions of dollars went missing. The ensuing scandal rocked this once-great company, leaving its reputation in tatters. The executives were charged.

When we kicked off the pilot session a few months later, the scandal quickly became the elephant in the room. It was clear the participants needed a forum to express their personal views on those events. We could feel their deep-seated anger, and we realized we had to bring it out into the open.