Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Police Calculate Threat Levels Based On Social Media

Police Calculate Threat Levels Based On Social Media | Public Relations & Social Marketing Insight | Scoop.it

Police departments around the country are using high-powered analytics software to comb social media and calculate threat levels for individual suspects before they are arrested, according to the Washington Post, which first reported the news.


The program, called “Beware,” uses addresses awaiting police response, finds the names of individuals who lives there, and checks their name against social media and other publicly available sources of information like property records and prior arrests to determine if they may pose a threat to responding officers. In one example cited by the software’s manufacturer, Intrado, an individual who is a military veteran with post-traumatic stress disorder and posted troubling comments on social media would raise a red flag....

Jeff Domansky's insight:

Social media helps monitoring of threat levels.

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Should You Tweet During A Crisis? 5 Things To Consider

Should You Tweet During A Crisis? 5 Things To Consider | Public Relations & Social Marketing Insight | Scoop.it

Whether it is fair or not, when your business is tweeting during a major negative news event, offense can come quickly.It’s important for social media managers to have a pulse on these events, and a plan in place to pause your scheduled content so at not to seem “out of touch” or insensitive to your audience when earth rattling news occurs.


Here are five considerations to make when a story breaks...

Jeff Domansky's insight:

Casie Shimansky shares 5 valuable tips on tweeting during a crisis. Recommended reading for crisis managers.

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